Every year, AZ Big Media, which publishes both PTK and AZRE magazines selects Arizona’s top people and projects to showcase in its premier commercial real estate magazine — PTK — from an impressive and competitive nomination pool. Each day we will highlight 20 different categories of People to Know, including the Capital Asset Management Retail team in 2024. 

LEARN MORE: Read last year’s edition of PTK magazine

Retail team

Capital Asset Management

Team members (left to right): Dena Zell, partner; Natalie Jaafar, senior associate

Zell, a native Phoenician, has long been recognized as an industry leader in the retail commercial real estate sector. She grew up in the business; her father, Alan Zell, founded ZELL Commercial Real Estate Services, and she has benefited from a lifelong knowledge to guide and serve her clients. Jaafar, also a Phoenix native, has a strong understanding of real estate trends throughout Phoenix Metro. She specializes in retail and office property leasing, tenant representation as well as investment sales. 

Team’s biggest accomplishment to date:

Zell and Jaafar have worked to bring their property listing vacancies to a record low percentage and represent a portfolio of both national and local retail tenants for their expansion throughout Arizona. They are most proud of how they support one another to be as successful as possible.

Cartoon version of each team member:

“We chose the Marvel characters Pepper Potts (Rescue) for Jaafar and Black Widow for Zell. Black Widow is a master at building relationships and making connections. She is highly experienced, knowledgeable and excels at leveraging her connections to get the job done. Pepper Potts, also known as Rescue, is a highly knowledgeable businesswoman and a vital figure in Stark Industries. She demonstrates persistence and determination to get things done.”