Every year, AZ Big Media, which publishes both PTK and AZRE magazines selects Arizona’s top people and projects to showcase in its premier commercial real estate magazine — PTK — from an impressive and competitive nomination pool. Each day we will highlight 20 different categories of People to Know, including the Velocity Retail Group in 2024. 

LEARN MORE: Read last year’s edition of PTK magazine

Retail team

Velocity Retail Group

Team members: Dave Cheatham, president, co-founder; Darren Pitts, executive vice president, co-founder

Cheatham and Pitts have been partners since 1996, with Cheatham starting in the business in 1984. Beyond their reputation and experience in retail, both Cheatham and Pitts have built a company that is known as a market innovator with personnel who are thought leaders and best practice creators within the CRE industry. Both are nationally recognized in creating performance-based teams while applying technology to manage transactions. 

Team’s biggest accomplishment to date: Pitts and Cheatham continually shift to where the market demands. At the height of the pandemic, they redirected Velocity’s business practice to focus on business with a broader footprint, resulting in new and innovative business currently in 11 states outside of Arizona. The overall business doubled as a result.  

Cartoon version of each team member: Darren Pitts — “The Roadrunner. The roadrunner is known for his incredible speed and always being a step ahead.” Dave Cheatham — “Johnny Quest. Brave, courageous, thoughtful and loyal to his friends and family. Johnny is quick on his feet, usually able to think of a plan to get him out of any situation.”