October 29, 2018

AZ Business Magazine

HomeSmart expands into North Carolina

Arizona-based HomeSmart International announced that HomeSmart Expert Realty is the newest franchise to align with the fast-growing real estate brand. This is the first HomeSmart franchise to open in North Carolina, which is one of more than twenty new franchise locations added in 2018. 

Led by broker/owner Jonathan Edmiston, the new brokerage will serve agents and consumers in Raleigh, Durham, Chapel Hill and Charlotte. Edmiston joined HomeSmart with 19 years of experience in the real estate industry, including a strong background in construction and flipping investment properties.

“HomeSmart is the best forward-looking model in the ever-changing real estate industry,” Edmiston said. “Agents and our clients will receive unparalleled support, high-quality services and the leading integrated technology platforms in real estate. I am grateful for the opportunity to become a franchise owner of a model that outperforms any other in the industry.”

HomeSmart International prides itself on being a career brokerage with a model that provides opportunities for anyone at any level of real estate, from a new agent to a top-producer to a broker/owner. 

“We have seen more of our franchises being started by ambitious agents who are enthusiastic about our high-performing business system and agent-friendly brokerage practices,” said Bryan Brooks, HomeSmart International senior vice president of franchise sales. “Jonathan exudes enthusiasm for our model and has the drive to build a dynamic support system and culture for those agents.”

Most recently an area vice president for a Carrington Real Estate Services, Edmiston plans to offer training and networking opportunities for his growing franchise and is actively recruiting agents. 

“I am excited about the opportunity to naturally progress my career with HomeSmart,” said Edmiston. “Most people in our market are used to giving away 20 to 40 percent of hard-earned commission to brokers, but at HomeSmart agents get to keep 100 percent of their commission while receiving 100 percent support from the brokerage.” 

The franchisor believes having a local owner like Edmiston will accelerate the growth of the HomeSmart brand and the individual business of each of the HomeSmart Expert Realty agents.