Purplebricks launches flat-fee brokerage in Phoenix
Purplebricks Group the pioneering next-generation real estate agency, today announced its expansion into Phoenix – ranked no. 11 in Forbes’ annual list of fastest-growing cities – providing local homebuyers and sellers a more convenient, transparent and cost-effective way to sell and buy a home. Purplebricks’ value proposition is unique in that it combines intuitive technology, experienced local agents and a flat-fee structure to deliver a more rewarding home-buying and selling experience. To oversee its operations in Phoenix, Purplebricks has named Phoenix real estate professional Marcus Fleming, who brings a decade of experience in the local real estate market, to the post of Regional Director.
Effective Tuesday, June 19, 2018, Phoenix residents can list their homes with Purplebricks for a flat fee of $3,600 and, upon closing, pay the buyer’s agent commission, which is standard in U.S. real estate transactions. The flat fee is the same for homes of all values. Purplebricks agents provide a full-service offering that includes pricing and staging advice, professional photography, signage and marketing, an immersive 3D virtual tour and dedicated support through closing. A local homeowner selling a $261,000 home would save $4,230 using Purplebricks, compared to paying the standard real estate brokerage commission of 5 to 6 percent.
Local homebuyers can use Purplebricks’ website and mobile app to view all available property listings on the market, instantly book multiple home tours with Purplebricks agents, safely and seamlessly communicate with sellers, and negotiate offers in real-time. The flexibility afforded by Purplebricks’ online platform provides buyers with greater speed and control over the transaction 24/7. As an added benefit, buyers who select Purplebricks to serve as their agent receive a $1,000 rebate on closing.
“Phoenix is one of the fastest-growing cities in America, so it makes sense for Purplebricks to expand here,” said Mr. Fleming. “After developing a real understanding of this market over the last decade, I am eager to make an impact by working with a cutting-edge, fast-paced company like Purplebricks. The outstanding platform and service Purplebricks offers consumers is unparalleled. In addition, Realtors who long to be busy selling homes and building reputational capital are ensured an excellent career opportunity.”
Purplebricks works exclusively with experienced agents who are dedicated to providing exceptional customer service. All Purplebricks agents benefit from an extensive training program that covers all aspects of Purplebricks’ culture and business model and platform, designed to help them work more effectively. Purplebricks’ agents have territorial exclusivity determined by zip code with central resources available, including a robust lead generation pipeline, for them to build and grow their business. This approach guarantees Purplebricks agents have exceptional local market knowledge and the ability to provide expert advice to sellers and buyers.
“We are excited to welcome Marcus to the Purplebricks team. In addition to Phoenix, he’ll also be the Regional Director for Las Vegas. We eagerly look forward to the contributions he will make in both of these expanding cities. His past success in growing differentiated real estate models in both regions will be beneficial as we seek to grow the brand and offer support to our local real estate experts,” said Eric Eckardt, Purplebricks U.S. CEO. “The Purplebricks model has continued to achieve great results on both coasts by providing excellent service and saving home sellers in California, Connecticut, New Jersey and New York thousands of dollars. Purplebricks sees tremendous opportunity in Las Vegas and Phoenix, as both markets have ideal demographics comprised of consumers eager to buy and sell homes while saving money.“
Prior to joining Purplebricks, Mr. Fleming, a licensed realtor in both Nevada and Arizona, spent more than 10 years working as a real estate agent. He previously supervised Redfin’s brand launch in both Nevada and Arizona. After seven years of working with Redfin, including building out several teams and managing growth across the platform in both states, Mr. Fleming opened his own real estate brokerage.
For more information on Purplebricks’ platform, savings and services, visit www.purplebricks.com. Real estate agents interested in joining the Purplebricks team are encouraged to email their resumes to firstname.lastname@example.org.