Each year Paramount Promotions transforms the University of Phoenix Stadium from the home of the Arizona Cardinals into the Tostitos Fiesta Bowl with colorful and eye-catching graphics.
Phoenix-based Paramount Promotions designs and manufactures most of the graphic signs, banners and inflatables for the Tostitos Fiesta Bowl held in Glendale annually.
The company created 25-foot tall inflatable Tostitos chip bags for the Fiesta Bowl, along with most of the banners and signs in the University of Phoenix stadium that can be seen during the game.
The 2011 Tostitos Fiesta Bowl was the second year of a five-year agreement between Paramount Promotions and the Fiesta Bowl. In addition to the Fiesta Bowl, Paramount Promotions also creates graphic signs for the Insight Bowl, held in Tempe at Sun Devil Stadium each year. The company also created graphic banners for the University of Arizona’s football stadium.
“Working with bowl games have always been probably my favorite,” says Brad Bergamo, president of Paramount Promotions. “It’s always fun to go in and take a stadium and completely change the look of it. … So, you go from a stadium that’s just a lot of concrete, colorless, to having a lot of color and graphics.”
Although making over the stadiums is Bergamo’s favorite project, Paramount Promotions does much more.
The company, which was established in 1992, also designs and manufactures wraps for boats, cars, trailers, golf carts and more, all at its Phoenix location.
Paramount Promotions produces light boxes, banners, billboards, fence wraps, window graphics, inflatables, flatbed boards and more that can be seen across the country. The company also makes “fly guys,” the dancing or wiggling inflatable “men” often seen on the side of the road.
Paramount Promotions, which employs 11 people, serves clients nationwide, but about 85 percent of the company’s business comes from Arizona companies and individuals, Bergamo says.
Another large project Paramount Promotions undertook was creating all of the signs and wall graphics for the Sea Life Aquarium at Arizona Mills.
With the use of digital printing machine, the Nur Expedic, Paramount Promotions prints an average of 1,800 square feet per hour. At that speed, the company could wrap 30 semi-trucks per day.
Even though Paramount Promotions works with large clients such as the Fiesta Bowl and the University of Arizona, it also offers many services for individuals and small companies.
Currently, the most common product for individual clients is canvas paintings of personal photos. The company has also done life-sized wall graphics — similar to Fathead sports wall graphics — of individuals or their children playing sports.
One of the more creative ways people use Paramount Promotions is to create a large graphic photo, whether it be of the beach, mountains or snow, to cover the boring brick walls that are so common in Phoenix.
“We’re pretty diverse right now. So as of right now, we’re not looking to expand into other products or services,” Bergamo says. “We’re trying to specialize in what we do now.”
The company has been growing steadily, even in the recent down economy, Bergamo adds. In the fall of 2010, Paramount Promotions acquired MonsterColor, a local, large-format printer. The acquisition has expanded Paramount’s capabilities.