Green Advisers on A Mission

Name an industry and you’ll find a consultant — investment, finance, marketing, and so forth.

You can add eco-consulting to that list.

After reading an interesting article from the New York Times about eco-consulting, I was curious to see exactly what this new type of profession would encompass. 

Is it a passing phase or a legitimate way to better educate citizens about how to live a greener life? To find out more, I contacted Valley eco-consultant Linda Benson. She trained to become an eco-consultant with Green Irene, a company founded by a husband-and-wife team that now trains consultants throughout the country. 

After contacting Green Irene for additional information, I received an e-mail from Jessica Clark, marketing manager at Green Irene, who supplied me with the following statement: 
"Green Irene is on a mission to ‘Green Our World, One Home And Office At a Time.’ Green Irene trains independent, authorized distributors of Green Irene consulting services and recommended green home and office products. Through these services, eco-consultants assist neighbors, family, employees and coworkers implement proven green solutions in their homes and small businesses, and starts them on the path to a healthier, safer and more sustainable lifestyle.
As of July 2009, Green Irene has more than 425 eco-consultants in 45 states offering Green Home Makeovers, Green Office Makeovers, GO GREEN Workshops and many of the best green home and office products available."

Guess this isn't a phase after all. 

Benson has been in the interior design industry for three years and her specialty is green, sustainable and universal design, so becoming an eco-consultant was a "good fit."

She goes on to explain various initiatives offered by Green Irene, including but not limited to, green makeovers as well as "actual blueprints for converting your living, home products and just the way you carry out life on a daily basis in a green and sustainable manner.”

“I enjoy the challenge of re-using and re-engineering furniture and soft goods (bedding, window treatments) from items my clients already have,” Benson adds “I also love educating them on how to save money by making small changes to their lifestyle, such as changing light bulbs to CFLs (compact fluorescent lamps) in a main living space, and using proper window treatments to hold down the energy loss in a room, just to name a few things." 

This sounds like a great idea for people who are trying to make a positive change to better the environment and aren't really sure how to begin. As Benson points, out the changes don't have to be costly, and customers can start small and work their way up to more significant changes. The consultations can be done for private residents as well as commercial companies. 

Benson has a positive outlook on the future of eco-consulting, not only locally, but also globally.

"I see eco-consulting encouraging people to save on resources, giving motivation to explore new design modes and methods, pushing people to think outside of the box, helping people who spend hard-earned money to use it more efficiently and to encourage saving,” she says. “I see eco-consulting bringing people to the outdoor style of living again by cooking more during the pleasant sunny days. I even see eco-consulting prompting healthy eating and encouraging more community activities again!" 

www.greenirene.com