The old saying, “No PR is bad PR,” has been put to the test the past few weeks with the PR circus surrounding Amy’s Baking Company. The Scottsdale restaurant generated…
Unlike the scenes we all love in Mad Men where account execs spend the day wining and dining clients and brainstorm sessions are always accompanied by cocktails, enlisting the expertise…
One of the biggest victories that came out of this year’s Super Bowl was not the Baltimore Ravens win, but the fast thinking public relations and creative teams that seized…
For the first time in years we are beginning to see public relations’ budgets increase. While the economy is slowly improving and consumers are beginning to spend, the real contributing…
Holiday parties are in full swing as another year comes to a close. While it seems both natural and logical to look back and review what was, I challenge companies…
Creating a company or product’s marketing message can be daunting, but if you think in terms of everyday conversations, it may be an easier task to tackle. When developing marketing…
It’s not exactly news to report that the growing influence of the Internet and popularity of social media has expanded public relations beyond the traditional methods. When taking a look…
One of the most common questions I get from people starting a new venture is how much should they plan to spend on marketing; and one of the biggest mistakes…
There was a time when we relied largely on focus groups and surveys to learn who was buying the products and services we were touting and what they thought about…
In February 2012, registered Twitter users officially hit 500 million. Despite the significantly growing population of tweeters ― approximately 11 new accounts are added every second ― there are many…
How to get your ads notice ― and other lessons in public relations Advertising can be vital to attracting attention to your business, but it’s not all that gets customers…
Marketing turns something old into something new: Consumer behavior sparks ideas for new products, expanding markets. Introducing a new product to market can take years of research and expense. Or…
