Requests for Proposals (RFPs) are the professionally-worded love letters organizations launch into the business ether to find a new marketing agency partner. They’re a simple, straightforward way for your business…
When choosing a city to pursue higher education, students typically look for a place that offers both an exceptional academic environment, a vibrant social life, and a welcoming atmosphere. In…
Am I worried about the rise of AI when it comes to the marketing industry? As a human marketing copywriter myself, the thought of being replaced by a robot is…
Have you ever opened an email that was just way too long? One where you scrolled and scrolled and scrolled and scrolled… and still couldn’t even find what you were…
Through a stroke of advertising magic… *POOF* Your brand is transformed into a person, right before your eyes. A living, breathing, opinion-having, clothes-wearing human being. READ ALSO: 10 questions to…
We can all relate to The Little Mermaid these days — We want to be where the people are! Luckily, with the vaccine rollout in full swing, conversations surrounding COVID…
A brand is more than a logo, a few colors and a slogan that you print on shirts and caps. It’s a promise to consumers, a shared value set that…
