A wholesale customer should not need three emails and a phone call to reorder products they already buy every month. Yet when a business relies on emailed price lists, spreadsheets, and disconnected systems, routine purchases create unnecessary work.
Modernizing wholesale sales starts with making those transactions easier. Customers need to find the right products, access their agreed prices, and place orders. Employees need accurate information without repeatedly copying it between systems.
The agency responsible for that work must understand how wholesale purchasing operates. Website design is one part of a project that may also involve customer-specific catalogs, purchasing approvals, payment terms, and enterprise resource planning integrations.
The following five agencies offer different approaches to these challenges, from Shopify migrations and wholesale portals to complex distribution workflows.
How These Agencies Were Selected
These five agencies bring expertise in the core challenges of wholesale ecommerce: complex catalogs, customer-specific pricing, purchasing workflows, and systems integration. Each offers a different focus, from Shopify migrations and self-service ordering to enterprise approvals and multi-system operations.
B2B Ecommerce Agencies at a Glance
| Agency | Best suited to | Relevant capabilities |
| Fyresite | Shopify migrations and complex wholesale catalogs | Custom catalogs, account pricing, B2B/DTC stores, and ERP integrations |
| Uncap | Wholesale ordering and customer self-service | Trade account applications, bulk ordering, reordering, and account portals |
| Teifi Digital | Distributors with complex organizational requirements | Contract pricing, buyer hierarchies, catalog segmentation, and multi-ERP connectivity |
| Zaelab | Enterprise purchasing workflows | Company accounts, quoting, approvals, and connected B2B portals |
| Absolute Web | B2B stores connecting multiple business systems | Tiered pricing, quoting, account features, and ERP, CRM, and PIM integrations |
1. Fyresite
Best suited to: Wholesalers moving complex catalogs and purchasing processes onto Shopify.
Fyresite is a Shopify Premier Partner offering Shopify Plus development, migrations, and B2B implementation. Its wholesale services include custom catalogs, company-specific pricing, payment terms, and dedicated or blended B2B and direct-to-consumer stores.
The agency develops custom Shopify applications and connects stores with enterprise systems, including NetSuite and Epicor. Its published capabilities also cover restricted catalogs, quote builders, and approval workflows.
These services address practical wholesale requirements: showing customers the correct assortment, applying their account terms, and transferring orders into the systems used by internal teams.
Fyresite also has experience with automotive product discovery. Techloy’s comparison of Shopify agencies for automotive brands discusses its Corbeau migration and custom Year/Make/Model seat-bracket finder, an example of helping buyers identify compatible products.
Its strongest fit is a business whose migration involves substantial catalog logic, existing custom functionality, or different purchasing experiences for trade and consumer customers.
2. Uncap
Best suited to: Brands and wholesalers developing a self-service trade ordering channel.
Uncap builds Shopify B2B experiences covering wholesale account applications, gated trade pricing, account-specific catalogs, bulk ordering, and payment terms. It supports businesses adding wholesale to an existing consumer store or developing a dedicated wholesale storefront.
Its wholesale offering includes customer portals with order history, saved lists, reordering, and account permissions. ERP connectivity supports the exchange of information between commerce and business systems.
This focus is relevant when routine account servicing consumes sales-team time. A returning stockist should be able to access its assortment and prices without requesting another spreadsheet or waiting for a representative to enter the order.
For businesses expanding a dealer or retail network, Uncap’s offering connects account onboarding with ongoing purchasing. The evaluation should cover how customers apply, receive access, place opening orders, and return to replenish stock.
Key consideration: Map the complete trade-account journey, including the responsibilities that remain with sales representatives after customers begin ordering independently.
3. Teifi Digital
Best suited to: Distributors managing complex pricing, multiple entities, or several enterprise systems.
Teifi Digital’s B2B Commerce Suite extends Shopify with contract pricing, buyer hierarchies, catalog segmentation, and ERP connectivity. Its offering supports wholesale, direct-to-consumer, and sales-assisted purchasing across multi-brand, multi-region, and multi-ERP environments.
Published capabilities include order approval flows, role-based access, regional pricing, and catalog browsing with prices behind a login or a request-for-quote process. Teifi also identifies distribution and parts-commerce examples, including Guillevin and Revco.
These capabilities address complexity that comes from the structure of a business. Different divisions may use separate systems, buyers may represent multiple locations, and commercial terms may vary by contract or region.
For distributors evaluating Teifi, the central question is how those differences will appear to customers. Buyers need a consistent purchasing experience, while the business needs to preserve the account rules and operational structures behind each transaction.
Key consideration: Document the companies, locations, buyer roles, and systems involved before defining the storefront.
4. Zaelab
Best suited to: Enterprise businesses with detailed purchasing and approval requirements.
Zaelab provides Shopify Plus B2B implementation focused on company accounts, contract pricing, quoting, and approvals. Its PortulGo offering adds B2B functionality to Shopify, while its Fuse integration technology connects commerce with ERP systems.
This approach is relevant when purchasing involves several people or stages. One employee may assemble an order, another may approve it, and the transaction may need to follow account-specific pricing and payment arrangements.
Businesses evaluating Zaelab should begin with their purchasing responsibilities and approval requirements. The implementation needs to reflect who can browse, request a quote, submit an order, and authorize a purchase.
Key consideration: Distinguish the capabilities included in Shopify from those supplied through additional products, integrations, or custom development.
5. Absolute Web
Best suited to: B2B businesses connecting their storefront with several operational systems.
Absolute Web offers B2B ecommerce development with advanced quoting, tiered pricing, and account-based functionality. Its integration services cover ERP, customer relationship management, product information management, and fulfillment systems.
This combination addresses a common wholesale challenge: the information required to complete an order is spread across different applications.
A distributor might maintain product specifications in a PIM, customer relationships in a CRM, and stock and orders in an ERP. The ecommerce project must establish which system controls each record and how updates reach the storefront.
Absolute Web’s service offering covers both the purchasing interface and these connections. Businesses comparing a proposal should examine data mapping, update frequency, testing, and support responsibilities alongside the website design.
Key consideration: Define the integration scope early. Reliable product, customer, and inventory information is fundamental to the ordering experience.
What Wholesalers Should Compare Before Hiring an Agency
Start With a Real Customer Order
Choose a typical wholesale account and walk through its purchasing process. Include product selection, account pricing, order quantities, payment arrangements, and fulfillment.
Then repeat the exercise with a more complicated account. This exposes requirements that a simple demonstration store will miss, such as different buyers within one company or orders that require approval.
Ask each agency to explain how it would handle those scenarios.
Test the Catalog Before Approving the Design
Bring a representative sample of your product data to the planning stage. Include variations, technical attributes, customer-specific assortments, and product relationships.
For a distributor with a large catalog, customers need to locate the correct item efficiently. Parts suppliers should demonstrate compatibility requirements early, while other wholesalers may prioritize case sizes, pack quantities, or account-specific ranges.
The agency’s approach should explain both how buyers find products and how employees maintain the information.
Define Which System Controls Each Record
Identify where product data, prices, stock levels, customer accounts, and orders are maintained.
An integration proposal should explain how updates move between systems, how failures are detected, and who resolves them. It should also address what customers see when information is delayed or unavailable.
These decisions affect order accuracy and support workload after launch.
Compare the Full Cost of Ownership
Request separate figures for implementation, migration, integrations, software subscriptions, maintenance, and ongoing development.
Two proposals with similar launch prices can create different operating costs. Compare them against the same requirements, including staff training, testing, and support.
A clear proposal should identify what is included, what depends on third-party software, and what would require a change in scope.
Measure Operational Improvement
Set a baseline before development begins. Useful measures include:
- Time spent manually entering or correcting orders.
- Quote turnaround time.
- The proportion of repeat orders placed online.
- Customer support requests per order.
- The share of active wholesale accounts using the store.
These measures help establish whether the project makes purchasing easier and reduces routine work. Revenue remains important, but operational measures explain where improvements occur.
Frequently Asked Questions
What makes a B2B ecommerce agency different from a general web design agency?
A B2B ecommerce agency addresses purchasing requirements such as company accounts, negotiated pricing, customer-specific catalogs, payment terms, and connections to business systems. The work involves both the customer experience and the processes required to accept, manage, and fulfill an order.
Which agencies work with complex wholesale catalogs?
Fyresite offers custom catalogs and complex Shopify development. Teifi provides catalog segmentation and capabilities for parts and compatibility-based commerce. Uncap develops account-specific assortments and wholesale ordering experiences. The appropriate choice depends on whether the main challenge is product structure, customer access, or the systems supplying the data.
Can wholesale and consumer sales run through the same Shopify store?
Yes. Blended implementations support B2B and consumer customers within one storefront, with different purchasing experiences. Fyresite and Uncap both offer this approach. Businesses should define pricing, product access, and account requirements before choosing between a blended store and a separate wholesale storefront. Can a B2B ecommerce store support quotes and purchasing approvals?
Yes, through an appropriate implementation. Fyresite, Teifi, and Zaelab list quoting or approval capabilities within their B2B offerings. The proposal should specify which requirements use platform functionality, additional software, or custom development.
Does a wholesale store need an ERP integration?
The need depends on where the business manages inventory, pricing, customers, and orders. When employees repeatedly transfer information between the storefront and an ERP, integration deserves early attention. Define the records exchanged, update frequency, and error-handling responsibilities before development begins.
How much does a B2B ecommerce project cost?
A meaningful estimate requires a defined scope. Data migration, catalog cleanup, account-specific pricing, integrations, and custom purchasing workflows all affect the budget. Request separate implementation and recurring costs, then compare proposals using the same requirements.
Should a wholesaler rebuild its store or improve the existing one?
Start by identifying the limitations of the current setup. If the platform supports the required purchasing model, targeted improvements may address the main problems. A migration becomes more relevant when essential requirements depend on increasingly difficult workarounds or the existing system is costly to maintain.
Final Thoughts
Modernizing wholesale sales starts with identifying what makes purchasing difficult today. The problem may be complicated product data, account-specific rules, an outdated platform, or disconnected systems.
Choose an agency whose experience matches those requirements. A successful B2B ecommerce project gives customers a dependable way to buy and gives employees more time to manage relationships, resolve exceptions, and develop the business.
