With over 73% of consumers preferring video content, YouTube has become the largest platform for product reviews. Its accessibility creates more opportunities for businesses which is why many will hire a reputable YouTube video editing company to optimize their videos for YouTube’s algorithm and increase visibility.
While there are various types of YouTube videos with which viewers engage, not all of them work for every company.
The seven types we’ll discuss in this article, however, are essential and should definitely be included on your channel.
How YouTube Can Drive Business Growth
As of June 2025, YouTube has over 2.7 billion monthly users. That’s massive.
For businesses, this is an opportunity to connect with customers where they already spend much of their time.
Not just that. Video content is also more persuasive than text or images. In simple terms, when you show what you offer, that has more impact than just telling about it.
Beyond sales, YouTube is great for brand awareness and building authority. Remember, when you make an engaging video that connects with the reader, it’s more likely to rank on both YouTube and Google.
Essential Types of YouTube Videos for Different Marketing Goals
YouTube videos are a great way to connect with your audience and lay the foundation for your business.
Some videos are intended to build trust, while others are educational. Ultimately, your goal is to increase sales, not just grow your channel.
Let’s explore the most effective types of YouTube videos and how you can use them to achieve various marketing objectives.
1. Product Demo Videos
If your main goal is to turn interest into sales, product demo videos are your best bet.
These videos give viewers a clear picture of your product’s features and how it solves their needs. Instead of using text or static images, use these videos to let viewers experience the value first-hand.
In fact, 83% of shoppers say that demo videos are quite helpful and make it easier for businesses to convert them into loyal customers.
Here are some examples you can refer to:
- Showing the unboxing of new software products, tech gadgets, skincare products, or even office equipment.
- Screen recording showing how to set up an account or use a key feature.
- Demo of how to assemble and use gym gear safely at home.
Are you looking for a reliable video production partner? Zelios is a software product demo video agency that specializes in all types of explainer videos. They know how to plan, budget, and deliver high-caliber end products.
2. Customer Testimonial Videos
When your goal is credibility, nothing works better than customer testimonials. These videos let real users share their stories, which feels more authentic than traditional ads.
Testimonial videos allow happy customers to share their stories in their own words, which makes your brand more relatable and authentic. People trust other consumers more than bold and empty marketing claims.
Do you know how many people actually trust these reviews? 95% of consumers.
That means every testimonial you share can influence a buying decision in a way traditional ads simply cannot. You can build a library of these stories and feature them regularly on YouTube to establish credibility.
3. Behind-the-Scenes Videos
Sometimes your marketing goal could be to build a connection and not just a conversion.
Behind-the-scenes videos let you do just that. They give viewers an opportunity to connect with your brand on a personal level. Instead of just seeing the polished product, they get to see the people and culture that make it all possible.
Studies also back this type of content, with over 70% of shoppers agreeing that they connect more with social media-active CEOs. So, if you’re a CEO yourself, don’t let this opportunity slip away.
Moreover, keep the videos natural and authentic. You could also showcase your team at work or your day-to-day office life. Such videos resonate more with viewers who also work in a similar environment.
4. Educational Videos
86% of viewers turn to YouTube to learn something new. That means, if you’re not posting educational videos, you’re already losing the race.
Such videos offer real value because they teach viewers and might even solve a problem they’ve been struggling with. When you teach something useful, you position your brand as the go-to resource for that knowledge.
For instance:
- A software company can create tutorials on using hidden features.
- A health brand might share simple at-home wellness tips.
No matter the industry, the goal is the same: to educate your viewers.
5. Event Coverage Videos
Whether it’s a trade show, conference, webinar, or product launch, event videos help you share big moments with your audience. In fact, it’s one of the biggest selling points for viewers who aren’t able to attend the event in person.
Event videos can include full recaps, highlight reels, interviews with attendees, or behind-the-scenes snippets. The trick is to capture the energy and atmosphere, so viewers feel like they’re part of it.
Don’t forget to turn them into short reels that have the potential to go viral. A survey suggests 67% of the people who have watched an event video are more inclined to buy a ticket in the future.
6. Explainer Videos
96% of consumers (that’s almost everyone) watch explainer videos to see how a product or service works. The reason is simple: people find it challenging to try something new, and explainer videos bridge that gap.
Businesses that skip explainer videos risk losing potential customers. If people can’t easily see how your product works, they may hesitate to buy it in the first place. That’s why explainer videos are a must-have on your YouTube channel.
Just keep them under 2 minutes, focus on the problem, and then show how your product is the ultimate solution.
7. Q&A or AMA (Ask Me Anything) Videos
Q&A videos allow you to answer common questions directly, especially when 90% of customers rate immediacy as essential. You can record the most asked questions in a video or live stream on your YouTube channel to answer questions in real time.
You’ll be surprised to know that only a handful of brands use this technique to make products exactly like their audience wants.
For startups and small businesses, Q&A or AMA videos are a goldmine. They help you discover fresh ideas, engage and retain customers by showing that you truly listen to your customers.
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Bonus: Go Viral with YouTube Shorts
YouTube Shorts are undoubtedly one of the fastest ways to grab attention and go viral. Since they are short, viewers are more likely to watch them in full. Research shows that viewers watch 100% of videos under six minutes.
However, Shorts’ real power lies in how they complement your long-form content. A quick tutorial or customer testimonial in Shorts format can spark curiosity.
Once viewers enjoy the short version, they’re more likely to click through to your full videos.
The potential is enormous because YouTube Shorts generate over 200 billion daily views worldwide. This means that if you manage to get just 0.001% of those views, it’s equivalent to more than two million views daily.
