Papillon Group pilots will wear pink epaulettes during the entire month of October for Breast Cancer Awareness Month. The ornamental pink epaulette shoulder piece will be worn by every pilot during every tour throughout the month to show support for Breast Cancer Awareness.

The tradition began in 2013 when one of Papillon Group’s own pilots wore pink epaulettes to honor a loved one who had been impacted by the disease. The simple yet powerful fashion statement quickly spread among the pilots.

This year, Papillon has purchased and distributed the pink epaulettes to their pilots to show company-wide support for Breast Cancer Awareness Month. The Grand Canyon aerial tour company plans to continue the annual tradition for years to come.

“Breast cancer affects so many families. This is our way of remembering our loved ones as we’re showing support for anyone involved in the fight against breast cancer. I am so proud of the enthusiasm our pilots and staff have shown toward this initiative,” says Brenda Halvorson, chairman of the board, Papillon Group.