Parker Madison, a brand studio based in Arizona, has earned two prestigious Netty Awards for their work for global interconnect company Radiall at the Paris Air Show, the paramount global assembly of the aerospace industry with participants such as Boeing, Airbus, SpaceX, Lockheed Martin, BAE and Honeywell.
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Parker Madison’s work for Paris-based Radiall, whose U.S. operations are situated in Tempe, used a boutique hotel theme to portray its client as the “hospitality” provider of the aerospace industry while highlighting its commitment to innovation, expertise and customer service.
Deliverables included an engaging exhibition booth that offered easy interaction with Radiall’s brand messaging and created a distinctive and inviting ambiance when compared to the tech-centric booths of other industry participants.
Parker Madison enhanced this presence with a full complement of tactical items including email and social media campaigns, brochure and FAQ packages, and QR-code-enabled placards. A dedicated website landing page and corporate video were also developed, supporting the experience of the exhibit.
The efforts earned “Best Innovative Design” and “Best Sustainable Design” from the Netty Awards – one of the most recognized organizations for marking excellence across social media, design, advertising, public relations, apps and software.
“The Paris Air Show required more than simply showcasing products. It demanded a bold approach to captivate audiences while always pointing back to Radiall’s reputation for client-focused innovation, sustainability and worldwide collaboration,” said Mark Godfrey, founding partner at Parker Madison. “We advocate that companies think about their booth environments as a curiosity magnet, not a sales pitch. Radiall’s success at the Paris Air Show and beyond is a significant example of Arizona’s rapidly expanding aerospace sector and continues the company’s contributions and commitment to the industry and Arizona’s economy.”
The Paris Air Show underscores a long-standing collaboration between Radiall and Parker Madison, who have worked together for more than a decade to promote the manufacturer’s brand across a wide range of applications.
“Radiall believes that, irrespective of geographical location, the entire world benefits when industry leaders come together to address global challenges,” said Godfrey. “It is an honor to have earned these prestigious awards in collaboration with our established client.”
