Arizona Craft Brewers Guild names Anderson as agency of record
On the heels of a recent announcement publicizing the addition of three new clients in the first half of 2017, Anderson Advertising & PR announced the signing of one more, in the form of the Arizona Craft Brewers Guild. The group, which serves as an advocate and voice for independent craft brewers in Arizona, made the announcement to its membership earlier this week.
“We are beyond excited to be represented by the team at Anderson,” said Arizona Craft Brewers Guild Executive Director Rob Fullmer. “We interviewed several agencies and were impressed with the amount of creative talent in the Valley, but ultimately feel that Anderson has the best understanding of our needs and goals. Next year we’ll be celebrating our 20th anniversary and we have a lot of opportunity to do some big things. We’re looking forward to the future as a team and expect great things from this partnership over the next several months.”
With an extensive client portfolio and background in beverage, culinary and hospitality, Anderson will utilize its excellent industry experience to produce multilayered campaigns for the Arizona Craft Brewers Guild across public relations, media buying, social media and creative design platforms. The agency will also assist the group with the promotion of signature events like Arizona Beer Week, Strong Beer Festival and Real, Wild & Woody, with an eye toward the expansion of the annual affairs.
“We have been big fans of the Arizona Craft Brewers Guild and the work that they do on behalf of the independent brewing industry in Arizona for a long time,” said Anderson’s president, Ted Anderson. “We are proud to be a part of Arizona and our team understands what it means to support local Arizona companies. We couldn’t be more thrilled to collaborate with an organization of the Guild’s caliber that advocates for independent brands across the state, and are honored to make them a part of our agency family.”
Anderson Advertising specializes in art direction, copywriting, video production, digital design, animation, public relations, media planning, marketing strategy and business consulting. Noteworthy clients include Arizona Stronghold Vineyards, Page Springs Cellars, Diageo, Morgans Hotel Group, Desert Schools Federal Credit Union, Phoenix Children’s Hospital, Harkins Theaters, and the Arizona Super Bowl Host Committee, among many others.