The Arizona Cardinals Football Club and Bell Bank today announced a new multi-year partnership between the two organizations that makes Bell Bank the official bank of the Cardinals.
Bell Bank will be featured across an array of Cardinals marketing assets, including stadium signage and advertising, social and digital media, community programs and charitable initiatives. A highly-visible component of the deal involves the placement of a Bell Bank logo patch on Cardinals practice jerseys throughout the year.
The Cardinals and Bell Bank will join forces at each game this season through the “First Downs to Pay it Forward” program. With each Cardinals first down this season, Bell Bank will donate $250 to specific charities selected for the 2023 season with the team matching Bell’s donation up to $25,000. Fans at Cardinals home games can follow along with a running tally of first down donations on the video boards at State Farm Stadium.
Founded in 1966 and headquartered in Fargo, ND, Bell Bank (Member FDIC and Equal Housing Lender) is one of the nation’s largest family-and employee-owned banks, with more than 2,000 employees and $13 billion in assets. Bell, which offers personal and commercial banking, mortgage, wealth management and insurance, has full-service bank locations in Arizona, North Dakota and Minnesota, as well as mortgage offices in 33 states. Bell opened its first Arizona banking location in Chandler 2019 and continues to grow its banking presence with new locations around the Phoenix metro area.
Driven by a mission of “happy employees, happy customers,” Bell’s award-winning culture includes giving employees money for causes they care about through its Pay It Forward program, which has donated more than $27 million to people and organizations in need since 2008. Bell has been named to the Fortune List of America’s 100 Best Companies to Work For and People Magazine List of 100 Companies That Care.