Bell Bank signs naming rights deal with massive new sports complex in Mesa
Legacy Sports USA and Oak View Group (OVG) Facilities, managers and operators of the over $280 million multipurpose sports and entertainment complex under construction in southeast Mesa, have announced a 10-year naming rights partnership with Bell Bank, one of the nation’s largest family- and employee-owned banks. The deal was brokered by Global Partnerships, the sales and marketing arm of Oak View Group responsible for selling across all OVG Arena Development projects.
The 320-acre complex will be called Bell Bank Park, designed to host youth and amateur sports teams and individual and team training, family fun via events, concerts, youth sports tournaments, and fitness opportunities. It will be the largest of its kind in North America.
READ ALSO: Here’s how Kyle Kennedy plans to build Bell Bank in Arizona
READ ALSO: Massive 320-acre Legacy Sports Park coming to Mesa
Upon its scheduled opening in January 2022, Bell Bank Park will also feature a multi-purpose arena and outdoor 2.7-acre great lawn for concerts and events, plus indoor and outdoor facilities for a broad range of sports and activities, including soccer, baseball, softball, football, lacrosse, futsal, basketball, volleyball, pickleball, gymnastics, cheer, dance, obstacle course racing, multiuse arcade and e-sports, family fitness, youth camps and recreational sports, and performance training.
“This long-term agreement reinforces Bell Bank’s commitment to the Phoenix metro area,” said Michael Solberg, President and CEO of Bell Bank. “We’re proud to be the ‘official bank of Bell Bank Park.’ Our goal has always been not just to grow and thrive here, but to partner with those who want to bring people together and have a lasting impact. As a family-owned company, it’s been especially meaningful to us to connect with the Miller family at Legacy Sports USA, hear about the longtime vision, and become part of the story of what will now be called Bell Bank Park.”
“Bell Bank Park will be a special place to compete and train, and gather with family and friends to enjoy sports and live entertainment,” said Chad Miller, CEO of Legacy Sports USA. “Sharing similar core values of family and giving back with Bell Bank, we are thrilled to have them as our naming rights partner for our new complex.”
“Bell Bank Park will be the premier destination for aspiring athletes, sports enthusiasts, and more,” said Peter Luukko, Chairman, OVG facilities. “It will be the ultimate place to train, play and enjoy live events. We are grateful for this new partnership with Bell Bank. Each time people visit and experience the many live sports and entertainment events at Bell Bank Park, they’ll see Bell’s commitment to the community and its support for bringing people and families together.”
“Bell Bank’s partnership with Oak View Group and Legacy Sports extends our support in the community,” added Kyle Kennedy, Senior Vice President and Arizona Market Director for Bell Bank. “The opening of Bell Bank Park in 2022 will be an exciting moment for Mesa and the entire metro area. It is a venue where people from all over will enjoy experiences that create lifetime memories. Our participation in this venture embraces our mission to give back. We’re proud to be a part of such a tremendous undertaking.”
After breaking ground last fall, the facility is already booking events and taking reservations for 2022. Bell Bank Park will boast incredible annual economic impact throughout the Valley, thanks to the creation of over 1,500 jobs and 5 million annual visitors.
To learn more about Bell Bank Park, visit Bell Bank Park. Follow Bell Bank Park on social media at @BellBankPark.