Choosing the right SEO agency for a B2B SaaS company in 2026 is a high-stakes decision, with organic search still accounting for more than half of all trackable website traffic globally.
This comparison breaks down two specialist agencies, Breaking B2B and MADX Digital, across services, pricing, methodology, client results, and ideal fit, so you can make a confident, informed choice.
Who Is MADX Digital?
MADX Digital is a London-based SEO and Generative Engine Optimization (GEO) agency founded in 2021 by Perry Steward and Toni Koraza, with a team of specialists focused on B2B SaaS and technology companies.
The agency positions itself as a revenue-first growth partner, combining technical SEO, content writing, digital PR, link building, and AI search optimization into a single integrated system.
MADX serves clients across B2B SaaS, Enterprise, FinTech, and AI Tech verticals. The agency’s 7-step SEO strategy covers technical audits, keyword and audience research, on-page optimization, content strategy, authority building, performance monitoring, and proactive adaptation to SEO updates and trends.
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Who Is Breaking B2B?
Breaking B2B is a B2B SEO and content agency founded by Sam Dunning, a well-known figure in the B2B marketing community and host of the Breaking B2B podcast, which ranks in the top 2.5% of podcasts globally.
The agency focuses exclusively on B2B companies, working across technology, SaaS, professional services, logistics, fintech, financial services, and construction sectors.
Breaking B2B describes itself as a tight team of specialists led directly by Sam Dunning, emphasizing founder involvement throughout every client engagement.
The agency’s core philosophy is that SEO should drive pipeline and revenue rather than vanity metrics, and its 5-step client engagement process begins with understanding a client’s ideal customer profile before any strategy is built.
Services: A Side-by-Side View
MADX Digital’s service stack covers SEO, GEO, and AI search optimization for platforms including ChatGPT, Perplexity, and Google AI Overviews, content writing, digital PR, and link building, all delivered as a coordinated system rather than standalone deliverables.
GEO is positioned as a core service, not an add-on, making MADX one of the few agencies that treats traditional search and AI-driven discovery with equal strategic weight from the outset.
Breaking B2B’s core service offering spans B2B SEO, technical SEO, content creation, link building, and digital PR, and the agency also provides web design and development services that are directly integrated with its SEO strategy.
Google and AI search strategy is included in the Dominate and higher plans, meaning access to GEO-aligned strategy is tied to the higher investment tiers rather than being available across all packages.
Both agencies offer link building and technical SEO as standard components of their engagements.
The clearest service differentiation is that MADX Digital leads with GEO at all tiers, while Breaking B2B’s web design and development capability sets it apart for clients who need site architecture and SEO delivered by the same team.
Pricing: Transparency and Structure
Breaking B2B publishes its pricing directly on its official pricing page, with tailored plans starting from $3,500 per month.
The four named tiers are Light at $4,000 per month, Growth (the most popular) at $5,500 per month, Dominate at $10,000 per month, and Enterprise at $15,000 per month, with the agency’s stated average client spend sitting at $7,000 per month.
MADX Digital lists a minimum project size of $5,000 on its Clutch profile but does not publish fixed monthly tiers publicly, instead offering custom proposals and a free AI SEO audit as the entry point into its intake process.
Both agencies use retainer-based models, and Breaking B2B explicitly offers sprint engagements as short as 90 days, which lowers the commitment threshold for earlier-stage companies evaluating organic search as a channel for the first time.
Clients and Verified Results
MADX Digital has published a substantial body of official case studies across its client portfolio. Parcel Tracker grew from 1,000 to 45,000 monthly organic visitors under MADX management, Postalytics scaled to 75,000 monthly visitors within 12 months, and Gleemo achieved 2,537.7% SEO growth, according to results published on MADX’s official website.
Other named clients include MoonPay, Veed.io, Reveille, TitanHQ, Thunes, UPSTIX, and Maekersuite.
Breaking B2B’s published client results include Wildsparq, a B2B SaaS company, reaching page one for competitor alternatives keywords within 30 days of the engagement starting.
Porter Logistics, a B2B omnichannel 3PL company, achieved position 1 through 7 rankings across multiple target search results, and EventsAir (B2B SaaS), credited Breaking B2B with enabling them to scale SEO and content in a way they could not manage internally.
Methodology: How Each Agency Works
MADX Digital’s approach is built around a structured 7-step framework that is a proactive adaptation to SEO updates and trends.
The agency’s content strategy is built to earn visibility both in traditional search engine results pages and in AI-generated answers across platforms like ChatGPT and Perplexity, with entity-based optimization and internal linking used to strengthen both platforms.
Breaking B2B’s methodology is rooted primarily in the bottom-of-funnel, with secondary focus on middle-of-funnel content targeting, specifically focusing on keywords that signal purchase intent: category terms, competitor comparison queries, and alternative solution searches.
Sam Dunning has described this approach publicly across the Breaking B2B podcast and in interviews, emphasizing that ranking for “alternatives” and “versus” keywords converts at a significantly higher rate than top-of-funnel educational content, and that this is the starting point for every new client engagement.
Ideal Fit: Which Agency Suits Which Company?
MADX Digital is the stronger fit for B2B SaaS companies that want a fully integrated organic growth system covering SEO, GEO, content, digital PR, and link building from a single agency, particularly those at the Seed through Enterprise stage who want AI search visibility treated with equal priority to traditional Google rankings.
The agency’s case study depth, multi-service coordination, and explicit GEO capability make it particularly well-suited to companies scaling across competitive SaaS categories where appearing in AI-generated answers is becoming as important as appearing in organic search results.
Breaking B2B is the stronger fit for B2B companies, particularly in SaaS, logistics, fintech, and professional services, that want a founder-led, lean specialist team with direct access to senior strategy from day one, and who want the flexibility of shorter sprint engagements before committing to a longer retainer.
The agency’s combination of SEO, content, and web design also makes it a practical choice for companies that need site rebuilds or conversion rate optimization handled alongside their organic search strategy, without bringing in a separate agency.
Verdict
Both agencies are credible, specialist choices for B2B companies that treat SEO as a pipeline channel rather than a vanity metric, and both are built around founders who have a strong public track record and documented client results.
The right choice depends primarily on scope: MADX Digital delivers a broader integrated system with GEO built in at every level, while Breaking B2B offers founder-led agility, transparent tiered pricing, and the added dimension of web design and development for companies that need that combination under one roof.
