Instagram reels analyzers have become a must-have tool for brands that invest in Instagram marketing. This is thanks to reels being the most popular content on the platform. Instagram reel analytics tools give brands key data when making digital marketing decisions by indicating how well or poorly the reel content of a specific Instagram account is performing. This performance analysis is extremely valuable when brands want:
- Insight into the type of reels that resonate the most with their audience, i.e., informative reels, behind-the-scenes reels, remix reels, or trend reels, to guide content creation for effective marketing.
- To bBenchmark against the competition and refine their digital marketing strategy by analyzing the performance of competitors’ reels and thus stay ahead.
- To uUnderstand audiences’ reactions to their reels content, thus capitalizing on the most liked content for maximum audience engagement and increased followership & conversions.
- Performance insights on content creators’ profiles to correctly identify the content creators to collaborate with.
- To identify the best-performing reels and replicate the success to maintain high-performance metrics.
In this article, we will share the Top 3 Instagram reel analyzers your brand needs to utilize in 2025.
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What are the top 3 Instagram reels analyzers for 2025?
To get a clear picture of the impact of investing in creating Instagram reels to market your brand as a business or creator, utilize any of these Instagram reel analytics tools.
Getviraly.com
Getviraly is one of the best Instagram reels analyzer platforms available today for both creators and businesses of all sizes. This Instagram reel analytics tool has been designed to effectively manage reels for viral results. The tool allows users to track the performance of every post in a campaign and easily generate performance insights per post and campaign.
Getviraly offers two distinct pricing options to meet the Instagram reels analytics needs of different brands:
- The Free version option
This option allows brands to utilize the Instagram reels analyzer to derive analytics for five posts and one campaign, all under one workspace. The free option also provides users with the option of sharing campaign insights with clients or stakeholders through a sharable link.
- The Pro version option
With the pro version of Getviraly.com, brands can run the Instagram reel analytics tool on unlimited posts and unlimited campaigns. Even better, you get unlimited workspaces with unlimited seats for collaborators. This is best for brands that run multiple Instagram accounts as well as creators that work with multiple brands, as you can easily monitor performance and have all your data on one platform. This feature is what makes Getviraly one of the best analytics tools for multiple accounts.
Additionally, users of Getviraly Pro have unlimited access and priority support from the platform’s founders in case of any challenges. Access to all these pro features on Getviraly will cost you only €80/mo, making this Instagram reels analyzer one of the most affordable options available.
Full Account analytic feature – Track multiple accounts or even your competitors
Getviraly recently introduced an “Account” feature on both the free and pro versions of the Instagram reels analyzer. This newest feature is the simplest and quickest option for tracking reel metrics. All you need to do is input the link to an Instagram profile/account to receive complete insights & analytics of the account. This new feature on Getviraly allows you to get insights on 1 account on the free version and is unlimited on the pro version,
Getviraly is an Instagram reel analytics tool that is perfect for brands that want to keep track of the performance of multiple videos and accounts. Additionally, with Getviraly, you can keep an eye out for your competition and get notified when they find a new viral format for their reels.
Instagram In-app Insights
If you choose not to use an independent Instagram reels analyzer tool to measure the performance of your reels, you can still get insights from within the Instagram app.
To view Instagram reel insights on the app, access your professional dashboard, located below your bio, and then tap ‘See all,’ which is next to ‘Account insights’ in the top right-hand corner. On the pop-up menu that will follow after the tap, scroll down to ‘Content you’ve shared’ and tap the Reels option. Instagram will share the data on the comments, likes, saves, reach, plays, and interactions of your reel over a selected period ranging from 7 days to 2 years.
The pros of using the Instagram app for reel analytics
Reels insights are available for professional accounts, i.e., business and creator accounts, for free; therefore, there are no costs attached to getting the performance metrics.
Additionally, you can analyze the performance of specific reels or analyze the overall performance of reels on a specific account. To get insights on a specific reel post, you will need to go to the post itself and tap the view insights option on the menu that pops when you tap the three dots on the right-hand side of a reel. To view the overall performance of the reels content on a specific account, you will need to follow the process already mentioned above.
The cons of using the Instagram app for reel analytics
Unfortunately, Instagram has not designed its in-app insights as an analytics tool for multiple accounts. Therefore, you can only view the reel insights for a single account. Suppose you want to collect data to compare from multiple accounts. In that case, you will have to do it manually, which is extremely challenging, or use a third-party Instagram reel analytics tool such as Getviraly.
Using in-app insights on Instagram is best for creators looking to share analytics of their profiles only. Businesses that are very new to Instagram marketing can also benefit from using Instagram insights only in the short term as they get the hang of digital marketing on the platform.
Social-tracker.com
If you are looking for a tool whose only feature is that of an Instagram reel analyzer, look no further than Social Tracker. The platform is a straightforward, simple, and easy-to-use Instagram reel analytics tool that requires you to only input an Instagram reel URL to view its stats (similar to Getviraly). The tool provides an analysis of the views, comments, and likes.
While this Instagram reel analyzer is easy to use, it is also limited to analyzing one reel at a time. Besides, it offers no other additional features that would help develop a performance report for your Instagram reels. This Instagram reel analytics tool is best for use by creators starting out their influencing journey and want a simple way to analyze the performance of their reels as well as other creators in the same market or level.
According to Statista, Instagram reels generate 805 likes and 15,000 views on average engagement, making them game-changers for Instagram marketing. Deriving performance metrics for review is key to taking your Instagram marketing to the next level. In 2025, investing in an Instagram reels analyzer that meets the needs of your brand will be a necessity. The market is full of opinions whether you are looking for a free, affordable or pricey Instagram reel analytics tool. However, we suggest starting out by checking out our top 3 Instagram reels analyzers for 2025.
