Marketing services agency LaneTerralever is seeing strategic business decisions – including a unified approach and collaboration-based agile model – pay off, as it announces the addition of four new clients to its roster.

The wins include Agency of Record status for the Arizona Center for Nature Conservation which operates the Phoenix Zoo and South Mountain Environmental Education Center. LaneTerralever will leverage advertising and outreach strategies to help generate attendance at upcoming exhibits and events, such as Dinosaurs in the Desert and ZooLights.

LaneTerralever has secured additional assignments including:

· A two-year media management engagement for the Phoenix Suns and Mercury.

· Local public relations support for ride-sharing company Lyft.

·  Social media and content marketing strategy for Northcentral University a regionally accredited, private, online and graduate-focused university serving professionals globally.

“With more than 55 years under our belt as an agency, we know that change is the only guarantee in business,” said Beau Lane, CEO of LaneTerralever. “With the addition of these incredible brands to our roster, I’m excited to see where the current of change takes us next.”

“LaneTerralever was built from the ground up to serve our clients with a transparent and collaborative model,” said Chris Johnson, LaneTerralever’s President. “With these new partners, we look forward to the opportunity to showcase our unified approach and abilities across a variety of marketing disciplines.”