March 14, 2014

Scottsdale Living

Scottsdale Nonprofit Hosts Shape-Up Event for Kids and Families

Thousands of Valley kids and families will enjoy a host of carnival activities, sports clinics, music and more at the Shape Up US Carnival on March 29 and 30 at WestWorld in Scottsdale. The event is hosted by Shape Up US, a Scottsdale nonprofit dedicating to fighting childhood obesity.

The Carnival is scheduled from 10 a.m. to 5 p.m. on Saturday and 10 a.m. to 4 p.m. on Sunday. It will feature a rock climbing wall, kids’ sports clinics, carnival rides, bounce houses, face painting, family entertainment and numerous other activities. Event planners expect more than 10,000 people during the two-day event.

“Childhood obesity has more than doubled in children and tripled in adolescents in the past 30 years,” said Jyl Steinback, founder and executive director, Shape Up US. “We must reverse this trend through awareness, education and action. The Carnival gives kids and families an opportunity to be active and feel great while having an absolute blast.”

Like the Carnival, Shape Up US hosts events and expos throughout the year to provide fun and engaging opportunities for kids and families to get fit. In addition, the organization is working with schools across the country to implement Hip Hop Healthy Heart for Children™, an innovative, multidisciplinary K-6 education curriculum that brings art, music and physical education back into the classroom. The program includes eight web-based, on-demand modules that help teachers motivate their students to live healthy, active, balanced lives.