Brad Casper named CEO of OH Partners
OH Partners co-founders Matt Owens and Scott Harkey have named Brad Casper as Chief Executive Officer, leveraging his experience of scaling large companies while allowing them to focus on growth, innovation and creating a new business model to better serve clients.
Casper joined OH Partners in 2016 as Executive Chairman. He previously was President and CEO of Dial Corp, President of the Phoenix Suns, President of Church & Dwight, and Vice President and General Manager of Procter & Gamble. He has been a leading business executive in Phoenix since 2005.
In naming Casper CEO, Owens and Harkey will become Managing Partners. Owens has spent virtually his entire professional lifetime in the advertising industry and will begin to benchmark other companies and agencies that OH Partners might wish to partner with or absorb. Harkey will work on expanding the agency’s footprint in California and the Southwest, spending significant time out of Arizona and pursuing continued growth including new clients and possible agency mergers and acquisitions.
“Our industry is evolving rapidly, and the old ways of solving client challenges are outdated,” Owens said. “We are redefining our management team’s roles to enable us to stay ahead of the industry and focus on new offerings to provide superior value to the organizations we serve.”
Added Harkey, “We will continue to give great service to our Arizona clients. And we realized OH Partners also needed to grow outside of Arizona to enable our team members to expand their creative horizons. We are implementing a three-tiered approach to agency development: first, attracting middle-market clients outside of our home market; second, building capabilities and technologies to enhance our value proposition; and third, partnering with or acquiring other agencies and consultancies that will enable us to remain a ‘rapid results agency.’ We believe it is necessary to use our executives in different ways to accomplish our ambitious vision and aspirations.”
Agency Partner Matt Moore will continue as Chief Creative Officer for OH Partners, but will also become President of Matter Films, a wholly owned subsidiary. Matter Films is a leading-edge content creation lab and film production company with an award-winning group of videographers, photographers, editors, producers and directors who fulfill OH Partners’ commitment to deliver “work that works.”
Moore brings more than 20 years of broadcast and content production experience to Matter with a vast portfolio that includes award-winning work for MTV/VH1, ESPN, Fox Sports and PBS. Moore hired nationally-renowned director of cinematography Brandon Barnard and producer Kyle Gilbert to help launch the company. Matter provides production services to a variety of OH Partners clients, and has grown a loyal client list of its own.
OH Partners and Matter Films work with brands and organizations in Arizona, California, Colorado, Texas, Nevada, and Idaho, and in Mexico. The agency has 112 employees, and momentum fueled by local, regional and national awards and recognition.
Since 2016 alone, the agency has attracted a blue-ribbon roster of clients including USA Triathlon, Offerpad, Verra Mobility, Pita Pit, Eat Smart, Dole Packaged Foods, Gila River Hotels & Casinos, the Arizona Lottery, Fiesta Bowl, Arizona Department of Health Services, Arizona Coyotes, Phoenix Convention Center, and most recently, Salt River Project.