Jonathan Keyser, founder of Keyser, has released his highly anticipated new book and it’s already hit No. 1 on Amazon in the commercial real estate category.

Keyser’s “You Don’t Have to Be Ruthless to Win: The Art of Badass Selfless Service” is a leader’s guide to creating a successful business culture through selfless service.

“This is one of those rare and wonderful books that has the ability to transform your business and personal success,” says Keith Ferrazzi, author of “Never Eat Alone.” “I highly recommend it.”

When Jonathan Keyser entered the cut-throat, dog-eat-dog world of commercial real estate brokerage, he became the worst version of himself and hated himself because of it.

Then one day, Keyser decided he’d had enough. He realized he was sacrificing his values in pursuit of success, and that he needed to stop. He abandoned his ruthless ways and reinvented himself as a selfless leader, which skyrocketed his brokerage firm to eight figures.

“One of the biggest success stories out of Arizona is Jonathan Keyser’s firm built on helping other people,” says Arizona Gov. Doug Ducey. “As a former CEO myself, his approach is authentic, refreshing and transcends politics. People on both sides of the aisle should read it to implement selfless service in their own business.” 

But Keyser says this book isn’t really about him — it’s about you.

In this book, you’ll learn how you can activate selflessness in your life, and see how and why this counterintuitive strategy can create extraordinary, long-term success in your own business.

“Business is changing,” says John Mackey, CEO and co-founder of Whole Foods Market. “It doesn’t have to be ruthless, and thankfully, Jonathan Keyser is showing us another way.”

“You Don’t Have to Be Ruthless to Win” is available for purchase on Amazon or at