Az Business Leaders magazine is an annual publication from AZ Big Media that profiles the business leaders and innovators that are changing the face of Arizona business.
Leadership profile: Danna Pratte
Title: CEO, Nutritional Brands
Background: Pratte is an entrepreneur and wellness enthusiast, and is CEO and owner of Nutritional Brands, a Phoenix-based multinational company that provides high-quality nutritionals and wellness solutions to its customers. Pratte is an alumnus of Thunderbird, The International School of Management, where she received her Master’s of International Management degree. Danna is a regular contributor to local and national media, and has been recognized as a business and thought leader in wellness. She is a warrior for healthy living, loves to travel and is grateful for the opportunity to impact people’s life for the better.
Strengths: “Honesty and integrity are qualities that are very important to me. I have found that long- term success is built on trust. To be a successful leader, people need to trust me and believe in me and my vision for the future.”
Business advice: “Make good solid relationships early on. Life and success is about relationships, so connecting with the right people can help give guidance and advice. Plus, it makes success a lot more fun when you have people to share it with.”
Away from work: “My favorite activity is traveling with my family and exploring new cultures and experiencing new things. But if I have to stay closer to home, I love the outdoors – hiking, boating, and running. Arizona has so much to offer for those who love to be active outside.”