Binsbacher, a Peoria City Council member, has been involved with the Cactus League for more than a decade and became its first female executive board member in 2012. Binsbacher served as the Cactus League’s Director of Operations last season.
Founded in 1947, the non-profit Cactus League has been run by volunteers for most of its history.
“We are excited to name Bridget to the newly created role of Executive Director,” Cactus League President Jeff Meyer said. “As Director of Operations, she did a great job overcoming many challenges facing the organization. With her long experience in spring training and strong relationships statewide, Bridget is the ideal choice to lead the Cactus League.”
Binsbacher will be responsible for executing Cactus League strategic initiatives, maintaining business relationships with the 15 MLB franchises
that train in Arizona and promoting and fundraising for the Cactus League.
Economists have called the Cactus League a mega sporting event that occurs every spring. In 2018, the Cactus League generated $644.2 million in economic impact, according to an Arizona State University study. Six out of 10 attendees come from out of state.
“I am honored to serve as Cactus League Executive Director,” said Binsbacher. “Spring training is a key driver in Arizona’s economy and a source of pride for all Arizonans. I look forward to working with our stakeholders to ensure the long-term vitality of the spring training industry.”