Are you planning to reach a wider consumer base, or do you want to pitch a physical product to other prospects? One of the best ways to do that is through trade shows.
The focal point of such shows is the effectiveness of the product display. Your booth can have a long-lasting impression on the minds of people if you make a dapper and eloquent product display.
Marketing your products is a very critical part of any business. It may have become a tad more pertinent as we try to return to normalcy.
Booth Design
A relaxing atmosphere in the middle of a trade show can help you score some points among the visitors. Getting overwhelmed by the chaos and activity in a trade show is common. They get exposure to multiple sales pitches and marketing messages from all corners which may bog them.
Helping with refreshments and a place to sit has its dividends. A place to relax in the middle of all the chaos can make them open to exploring new ideas and your offer. The attending staff at the booth will have a better shot at getting solid leads, and hence, a higher chance of a conversion. You can create double decks to leverage the space for private meetings.
Exhibit Accessories
The specific focus of the trade show attendees on the latest launches in the segment or best in the series drives product exhibits. Have a booth plan to showcase your newest release or service introduction. Don’t let your products fall flat under the dull fluorescent lights of your trade show venue. Enhance your products and section with custom-made trade show supplies!
You can have a strategic light placement to have a specific focus on the products. The seating arrangement also needs to be in such a way that the booth does not look crowded. Having a checklist for the various items can help you put all the small things, including the office supplies in place.
A story can help you connect all the dots. From product benefits to points of interaction, where the same can be useful. It will help draw a lasting picture in the minds of the visitors. Other tools that can be handy are takeaway gift bags. You can give them bigger, good quality branded bags which they can use for a long time.
Since your product is at the center of all the action, you can create a buzz about it before the trade show. A piece of news beforehand will keep people anxious about what to expect from your trade show booth.
The Social Angle
People spend the maximum time nowadays on social media. Bringing the social networking platform into your booth can help you boost your connection with the visitors. You can have giveaway contests based on check-ins. You can also ask them to follow your brand pages and share reviews about their experience.
Such an engagement can prove to be a tool to follow-up and convert clients later. A willing participant in the show will be more receptive to your brand.
Interactive Sessions
You can have a specific set of interactive content tailor-made for the attendees. It will help keep them engaged. The self-service or interactive platforms often tend to be more interesting and help foster a better bond with them.
You can have touch screens at the trade show booth, which will display the ideas as well as capture their feedback. It will ensure you ease consumer education as well reduce the burden on the attending staff.
Displaying and allowing easy accessibility to the new products is critical. It will help the participants get a feel and test your products. Many of them are often hooked on to the booth due to curiosity.
Booth Location
As a part of the trade show strategy, make sure to include booth location as one of the key aspects of it. Having the booth at a location with higher chances to grab eyeballs can make the entire process successful.
Reviewing the layout and properly planning the booth position after analyzing and observing every aspect is crucial. You can then determine the places where there is a higher chance of footfall. Keeping the booth at the intersection points of the crowd entrance sections and flow can help you increase the chances of the same.
Coordination with the trade organizing committee will be an important aspect of such arrangements.
Hence a new product launch should have trade shows in the product marketing plan. When you are making such a plan, give special emphasis on the various aspects of the display as well as the exhibit accessories. Create an environment that will be aiding to enhance the product on display as well as allow more audience to scroll through.
