Wednesday marked the official announcement of the expansion into Arizona of Direct Energy, a multibillion-dollar energy company which promises to create about 500 new jobs by the end of this year.

Based in Houston and specializing in upstream production and downstream delivery, Direct Energy is one of North America’s largest energy services providers with approximately 6,000 employees.

The company worked with the Arizona Commerce Authority and Greater Phoenix Economic Council to open a new call center in Tempe, which is expected to bring $7 million of capital investment to the region and create 250 to 300 new jobs when it’s open.

“I can’t tell you how easy they have made it for us to expand and invest in Arizona,” said Steven Murray, president of Direct Energy. “It’s an easy, pleasant experience.”

Expected to be fully functional by the end of the first quarter year of 2013, the new call center will be tasked with call taking for the residential energy business, which will enable Direct Energy to “offer a wide range of products and services in one location,” according to the company’s news release.

Working with the ACA and GPEC gave Direct Energy an understanding of and access to a quality workforce that attracted Direct Energy in the first place, Murray said.

“Beyond the ease, I mean the quality workforce, you can have an entirely educated, motivated, hardworking people, and it really makes it easy,” he said.

“I think this commitment just illustrates that we do have a quality workforce in addition to the quality, smart economics policies that GPEC and ACA, the governor’s office, the state Legislature have been working behind the scenes just to get this economy going again,” said Jim Lundy, chairman of GPEC’s board of directors and CEO of Alliance Bank of Arizona.

Direct Energy is on a mission to make a difference to its customers through the provision of choice, which will help families with tight budgets.

“In a world of constraint household economics, people on tight budgets need to have products that meet their needs and give them control of how they are actually consuming and spending money,” Murray said.

Murray said Direct Energy has grown quickly over the years, and with each step in growth, the company is doing its best to invest and create jobs in communities where it started.

Direct Energy is accepting job applications online at www.directyourenergy.com, and at the Nation Career Fair at Phoenix Airport Marriott, 1101 N. 44thSt., from 11 a.m. to 2 p.m. on January 21.