Maricopa Community Colleges have reached a milestone in connecting with the community through social media. To date, Maricopa Community Colleges has been “liked” or “followed” upwards of 50,000 times across their top three platforms, Facebook, Twitter, and LinkedIn. Facebook makes up the bulk of engaged community members, having just reached 40,000 followers today. By comparison, the Facebook page had fewer than 1,000 followers in mid-2012.
“People respond most positively to good, relevant content,” said Natalie Vaughn, Online Marketing and Social Media Manager for Maricopa Community Colleges. For instance, many people flocked to the social media pages around the time that the District celebrated its 50th Anniversary. “The majority of people in Maricopa County have either been a student or know a student of a Maricopa Community College. So we give people easy access to important, fun, historical, and current information about what’s going on right around them.”
Social media is an increasingly successful way for public agencies and private companies to do business because it allows direct interaction with customers. “We continue to see a high volume of engagements (e.g., likes, shares, retweets) so we know our social community is engaged,” said Vaughn.