FirstBank, one of the nation’s largest privately held banks with a focus on “banking for good,” announced the return of its ‘Go Green’ campaign. For every FirstBank checking account opened from June 1, 2024, to August 30, 2024, the bank will donate to causes that help save bees, conserve water and plant trees. In addition, those who open a personal checking account during the campaign will be entered for a chance to win $500 or an e-bike.  

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Here’s how it works:

  • Open any checking account: New and existing customers can open any personal checking account from June 1 to August 30. 
  • Help bees, water, and trees: For each personal checking account opened, FirstBank will donate to Project Apis m., Western Resource Advocates, and One Tree Planted. The donation will be distributed equally between all three causes. The maximum donation will be $60,000.
  • Enter to win $500 or an e-bike: Customers who open a personal checking account will be entered to win $500 or a Heybike Mars 2.0 e-bike. Ten e-bikes will be awarded, and 12 winners will receive $500. Winners will be randomly selected and notified at the end of the campaign. 

“By aligning our banking practices with environmental stewardship, we’re not only investing in the future of our planet but also empowering individuals to be part of the solution,” said Humphrey Shin, FirstBank Phoenix Market President. “Through small, conscious actions, we can collectively create a tidal wave of change, ensuring a brighter, greener future for generations to come.” 

“Support for Project Apis m. through FirstBank’s Go Green campaign means that we can fund more important honey bee research and plant more forage to support pollinators where they need it most,” said Danielle Downey, Executive Director of Project Apis m. “Thank you for your support!” 

New customers will also receive a Recovered Ocean Bound Plastic (ROBP) Visa® debit card. FirstBank partnered with Clean Seas to create cards with recycled plastic sourced from the sea. Since 2022, over 180,000 FirstBank-branded ROBP cards have been distributed.

“Western Resource Advocates is thrilled to be part of the Go Green campaign. Healthy rivers are the foundation of the West, providing critical fish and wildlife habitat, sustaining our communities, and supporting world-class outdoor recreation,” said Bart Miller, Director of the Western Resource Advocates Healthy Rivers Program. “The money raised through this campaign will support our work to save more water, protect more stream miles, and keep Western rivers healthy and flowing.”

“One Tree Planted is thrilled to be working with FirstBank for a fourth consecutive year on the ‘Go Green’ Campaign. Creative campaigns like this not only support planting trees, they help raise awareness about the importance of trees and biodiversity,” said Michelle Senthviel, Sr. Account Manager at One Tree Planted. “We are grateful for their commitment to reforestation and their dedication to One Tree Planted.” 

Last year, FirstBank launched the “Go Green” campaign, which resulted in a $60,000 donation to Project Apis m., Western Resource Advocates, and One Tree Planted. Since 2021, in partnership with One Tree Planted, FirstBank has planted 110,000+ trees across Colorado, Arizona, and California. 

To learn more about FirstBank’s campaign and official rules, visit