Cancer Center Creates Synergy with Like-Minded Life Savers
Cancer is a scary word.
“The word ‘cancer’ is actually the general name given to some 100-plus diseases from breast to lung to skin cancer, and is when cells in a specific part of the body begin to grow out of control,” said Dr. Daniel Reed, co-founder of Arizona Center for Cancer Care (AZCCC) in Peoria.
While the word itself may be general, those fighting its 100-plus diseases are anything but.
“No two cancer patients are alike – and no two patients’ treatment should be either,” said Dr. Reed, who understands this firsthand as his grandmother fought breast cancer while he was in medical school, inspiring him to go into the field.
Depending on a patient’s needs, he/she may require cancer treatment with chemotherapy, radiation therapy or a combination of both. If being treated with a combination, West Valley patients were often required to go to different cancer centers throughout the Northeast and Southeast Valley – sometimes hours away – for regular care. Unsatisfied with West Valley patients’ access to nearby facilities and support services, Dr. Reed partnered with fellow specialists Drs. Christopher Biggs and Terry Lee in 2008 to launch Arizona Center for Cancer Care in Peoria. Their mission, simply put, was to become the future of cancer treatment in Arizona.
“Our multi-specialty treatment center was designed to give us the ability to offer comprehensive cancer care to patients on this side of town – something never done before in this community,” said Dr. Reed.
Upon launching the facility, the group quickly became the first of its kind to offer West Valley patients Brachytherapy, which is an effective, less-invasive treatment for prostate, breast, lung, esophageal, gynecologic and head/neck cancers, among others. They also became the first to invest in and offer Radiosurgery to the area using a state-of-the-art technology called RapidArc® radiation therapy.
“This very precise form of therapeutic radiation uses beams of radiation to treat cancerous tissues without a surgical incision or opening, allows patients to receive treatment in as little as 10 minutes, compared to the several hours it used to take with older technologies like the cyber knife and gamma knife,” said Dr. Reed.
In 2008 the radiation oncologist and team realized they were ready to expand and partnered with prominent medical oncologist Dr. Devinder Singh and his practice, Arizona Center for Hematology and Oncology, increasing the practice to 10 physicians and the West Valley’s first comprehensive cancer practice. By 2011, when the Peoria center became Arizona’s only freestanding radiation oncology facility to earn The Joint Commission’s Gold Seal of Approval™ for accreditation, they had also added gynecological cancer treatment to their growing list of patient services, another first for the West Valley.
Over the past year, two major events have happened:
First, it partnered with Arizona Breast Cancer Specialists (ABCS) and Arizona Radiation Oncology Specialists (AROS) to expand into the Scottsdale and Southeast Valley markets.
Then, thanks in part to relationships with ABCS and AROS, the group joined together to enter into a long-term relationship with Scottsdale Healthcare, wherein AZCCC is now overseeing the Piper Center’s ENTIRE radiation oncology wing and beyond.
Today, the practice in total now boasts 52 physicians, more than 200 employees and 20 partner offices Valleywide as a result.
“We are a cancer center without walls whose services stretch into every inch of this community, offering the West Valley with the best doctors, best treatment technologies and best research in the country,” says Dr. Reed. “Cancer is a disease of survivors – and we want to keep it that way.”