Hickman’s Family Farms is refreshing its brand with a new look and “edgy” messages on its cartons and delivery trucks, according to a Wednesday announcement.
“This refresh is about defining who we are and staying up to date,” said Glenn Hickman president and CEO of Hickman’s Family Farms. “If we make your head turn while doing it, great! We’re trying to ‘Wake people up to eggs’ in multiple ways.”
The Arizona-based egg producer will be using phrases like, “Stay off my tail feather,” “to get eggs any fresher, we’d have to give you the bird” and “last one to the store is a rotten egg…”
The new labels and packaging will be hitting stores in the next few months and Hickman’s logo will also be refreshed. The site, hickmanseggs.com will receive an update too.
The company was founded in 1944 by Nell Hickman in Glendale, Ariz. An entrepreneur and innovator of her time, Nell created the foundation of Hickman’s successful business. Today, Hickman’s Family Farms is the largest egg producer west of the Rockies and run by Nell’s grandchildren and great grandchildren.
Commit Agency is the advertising agency behind the brand refresh.