Need An Attorney launches AI-powered legal connection tool to improve outcomes for both sides of the legal market

An Arizona-based legal technology company is gaining traction nationally with its mission to modernize how individuals find attorneys and how law firms attract qualified clients. NeedAnAttorney.net, headquartered in Arizona, recently launched a significant expansion of its platform, offering tailored legal connections for consumers and scalable visibility for law firms in more than 40,000 U.S. markets.

At its core, NeedAnAttorney.net is a consumer-facing AI driven platform designed to simplify the process of finding legal help. The site uses smart AI filtering based on location and legal practice area to help match users with law firms that actually handle their type of case. But the company’s leadership says their real innovation is behind the scenes where AI automation benefit both users and attorneys.

“People often feel overwhelmed when looking for legal representation,” says one company spokesperson. “And law firms spend large amounts of money trying to reach clients through fragmented marketing efforts. Our platform with the help of AI closes that gap efficiently and ethically.”

Arizona Roots, National Reach

Need An Attorney was founded in Arizona by a team of legal marketers and technology professionals who recognized both the shortcomings of traditional legal directories and the rising cost of digital marketing for law firms. The company’s approach focuses heavily on localized content, ensuring that each landing page speaks directly to a user and their legal needs, rather than relying on one-size-fits-all national messaging.

As a result, users in places like Glendale, Tucson, or Scottsdale see personalized options based on their ZIP code and case type, while attorneys benefit from increased exposure in specific, high-intent markets.

The Arizona legal market, with its mix of large firms, solo practitioners, and growing suburban populations, served as a real-world proving ground for the platform. The company has since scaled the model across all 50 states, covering practice areas such as personal injury, family law, intellectual property, criminal defense, and medical malpractice.

A Platform for Both Sides of the Legal Market

Unlike traditional legal referral models, Need An Attorney is not a paid directory. Instead, it focuses on content optimization, geographic targeting, and pre-qualification tools to drive organic traffic to relevant attorney profiles. For consumers, this means faster access to qualified legal help without endless searching or unclear firm capabilities. For attorneys, it means fewer unqualified leads and less time spent on intake.

Among its latest features:

  • City-specific landing pages for more than 40,000 towns and metro areas throughout the United States
  • A mobile-first interface to meet the expectations of modern legal consumers
  • Exclusive lead routing options for law firms targeting specific regions

The company says the platform is especially useful in rural or underserved regions, where legal options are limited and online visibility can be inconsistent.

Designed with Compliance and Transparency in Mind

Need An Attorney is positioning itself as a compliant alternative in a highly regulated space.

To that end, the platform was developed in consultation with legal marketing professionals and firm administrators, and it avoids tactics that might conflict with attorney advertising guidelines.

“We’re very deliberate about our approach,” the company notes. “The platform is designed to empower informed decisions, whether that’s a client choosing a lawyer, or a firm deciding where to expand its visibility.”

What’s Next for the Company

Looking ahead, the company is exploring additional services, including:

  • B2B referral infrastructure for law firms to connect and collaborate
  • Educational content for consumers seeking to better understand legal options

NeedAnAttorney.net remains committed to Arizona as its operational base, with future plans to partner more closely with local bar associations, legal incubators, and law school clinics.

As the legal industry continues to undergo digital transformation, platforms like this are expected to play a growing role in how clients and lawyers connect, particularly in high-volume and high-stakes practice areas.

For more information, visit the co-founder Anthony May on LinkedIn.