Jewelry is one of the top consumer markets in the world. In the United States alone, it takes up nearly $1.7 trillion of volume. Considering the fact that it is such a big market, devising a campaign that attracts visitors to your website is very important. Out of all the marketing strategies I have seen, they all have one thing in common – creating an excellent connection with the customer.
Consumers see jewelry as a very important investment. They spend a lot of time making the decision to buy it. So, it takes more effort into converting visitors into buyers, as compared to other markets. You need to focus on building trust with the customer so that he feels comfortable to engage with your business. Here are the 3 biggest jewelry marketing campaigns that you need to follow, if you want to achieve success.
Millennial Marketing
Generation Y, also known as millennials, make up most of the internet traffic. Almost all millennials have access to the internet, and they are the most tech savvy generation presently. In order to get the best out of your marketing strategy, you have to optimize it to attract millennials. They are most likely to influence other people and be influenced by others. As a retailer, they are your best shot at attracting a large audience. Giving them fresh and engaging websites and making their user experience more streamlined will definitely help you in the long run. Not only should you make attractive web pages, but you should take your marketing to social media platforms and engage with them there, too.
Make Great Visuals
The average attention span of a visitor is only 8-10 seconds. If he doesn’t find anything that attracts him, he will simply move on to the next thing. When it comes to the jewelry market, using great photographs of your product is vital. Most of your audience will either be making a purchase for their wedding or engagement ring, or buying something for their loved one. They make their decisions based on emotions. Adina’s Jewels is a perfect example of how to use great visuals to your advantage. Not only does it showcase the jewelry, but the website also shows how it will look on a person. Creativity is a trait most businesses lack. If you are doing something different, everyone will start talking about you in their circle, which will improve your brand image.
Online Discounts with In-Store incentives
With the advent of technology, online shopping is becoming more and more common among all people. Providing them with engaging content is important to make them stay on your website, then they need a little push to make the purchase. Offering certain incentives and discounts is the best way to achieve that.
Where you can, give your users the benefit of buying a piece of jewelry at a discounted rate online, or you can provide some incentives like free gifts, customization, etc., if they make a purchase in-store. People who want to buy jewelry are very motivated, and they will do everything to get the best deals in the market. Let your audience know that not only are you giving the best offer, but you also care about them.
The Bottom Line
With the right marketing campaign, you will be able to attract more customers, increase your profits, and retain them as regular buyers. When someone engages with your business, they should feel comfortable and have confidence that the product is as described-trust. If and when they are sure that what they see is what they will get, you will have an increased audience in no time.
