The ADDY Awards is the advertising industry’s largest and most representative competition, recognizing the creative spirit and excellence in the art of advertising. Here are the 2016 winners:
Best of Show: RIESTER, Arizona Department of Health Services, DeNoble Files, integrated campaign
Copywriting of the Year: RIESTER, Arizona Department of Health Services, DeNoble Files, integrated campaign — Troy Pottgen, Tom Ortega, Victor DeNoble, Bernadette Smith, Davis Kovacs
Art Direction of the Year: RIESTER, Arizona Department of Health Services, DeNoble Files, integrated campaign — Ben Dveirin, Gregg Trotter, Andrew Enzweiler, Aaron Smitthipong
Sales & Marketing Gold Awards: Fisher, MM Brand Agency, Lavidge, PS:STUDIOS (2), WHYFOR, R&R Partners
Out-of-Home & Ambient Media Gold Awards: R&R Partners, Lavidge, Cramer-Krasselt, Anderson Advertising
Online/Interactive Gold Awards: R&R Partners (2), Mindspace, Fisher, HAPI
Film, Video & Sound Gold Awards: RIESTER (5), LaneTerralever, Clydesdale Manhattan, True Story Films
Cross Platform Gold Awards: Lavidge, Cramer-Krasselt, Anderson Advertising & Public
Relations, RIESTER (3), Off Madison Ave, EME Design Studio, Mindspace (3),
Elements of Advertising Gold Awards: R&R Partners, Lavidge (3), Moses Inc, Kitchen Sink Studios (2), ELP SABS, Copper Post (3)
Creative Director of the Year: Jason Hackett, owner and creative director, HAPI
Ad Person of the Year: Mirja Riester, principal and chief strategic officer, RIESTER. Riester supervises research and strategic planning, in addition to managing the integration of all services within RIESTER. She established the European method of brand planning and strategy at RIESTER when she joined the firm in 1997 and has successfully launched new products and built brands for many regional and national clients in consumer packaged goods, education, environmental protection, financial services, healthcare, pharmaceuticals and tourism.
