Advertising veteran Matt Sicko, who spent nearly two decades propelling brands ranging from Jeep and Mazda to Iams Pet Food and Lowe’s Home Improvement Warehouse, has joined Cramer-Krasselt as creative director.

In his new role, Sicko will help bring integrated campaigns to life for C-K’s local and national clients, including Phoenix Coyotes, Valley Toyota Dealers Association and Monterey County Convention and Visitors Bureau, among others.

Sicko hails from Michigan, where he spent more than 13 years at advertising heavyweights BBDO Detroit, Doner and FCB Detroit developing creative campaigns for a plethora of automotive, retail and outdoor products brands.  Most recently, he served as associate creative director and senior copywriter at a Sacramento-based advertising agency working on Duraflame, Amtrak California and Sacramento Kings accounts.

Sicko is a graduate of Oakland University. His work has been showcased in the One Show Creative Showcase and Archive Magazine; he also is the recipient of some of the industry’s most prestigious awards, including Communication Arts Advertising Annual.

“Matt’s passion for creative is evidenced by his exceptional work,” said Ian Barry, C-K’s executive creative director. “We are thrilled to welcome someone of his caliber to C-K’s team.”