There’s a new PR firm in town. Elaina Verhoff has announced the launch of Elaina V. Public Relations, a creative PR firm specializing in media relations, writing, and social media. Verhoff brings more than 25 years of experience in agency public relations, corporate marketing, and freelance writing to the new venture.
“I am grateful for all my past experiences that have brought me to where I am today,” says Verhoff, “And as much as I enjoyed corporate marketing and agency life, it was time for me to follow my entrepreneurial aspirations and take the plunge, forging my own path with Elaina V. Public Relations.”
Verhoff has earned a reputation for helping her clients develop creative communications strategies and deliver targeted pitches that result in consistent media coverage. She has also developed award-winning social media campaigns and written and placed numerous articles and ghostwritten opinion pieces in leading local and national publications. Verhoff contributes regularly to Raising Arizona Kids Magazine, Green Living Magazine, and Arizona Business Magazine. She has also written extensively for Houzz.com, SHE Media, and Arcadia News.
“I find it extremely helpful in my public relations work to also be a freelance writer,” explains Verhoff. “Not only because it helps me craft engaging pitches and press releases, but also because I’ve created connections with so many editors in the process. Understanding what editors are looking for benefits my clients because I’m able to provide targeted stories to the right outlets at the right time. It’s a win-win.”
Verhoff has led public relations campaigns for clients including Vitalyst Health Foundation, Shea Homes Arizona, Azure Paradise Valley, Delta Dental of Arizona, Arizona Science Center, and APS. Current clients include ABI Multifamily, a brokerage and advisory services firm that focuses exclusively on apartment investment transactions; Neighborhood Ventures, Arizona’s first real estate crowdfunding company, and local author Lisa Heartman.
“I’m looking forward to working with clients who are challenging the status quo and making their community a better place,” says Verhoff, “I’m so fortunate to have a career I’m passionate about – I get to help clients tell their stories in unique ways, and have fun doing it!”
