GoDaddy casts cute puppy for new Super Bowl ad
GoDaddy, the world’s largest technology provider dedicated to small businesses, has signed its four-legged Super Bowl star for this week’s commercial shoot with Danica Patrick. He’s cute and cuddly. He’s soft and sweet. He’s also an unproven talent, though he’s demonstrated a dynamic chemistry with the camera at the young age of just nine-weeks and that’s what landed the coveted Super Bowl role.
Now, the loveable canine needs a name and for that part of the multi-million dollar project GoDaddy is calling on you to help. Just recommend names via social media using the hashtag #GoDaddyPuppy before filming starts Thursday.
“We’ve had a lot of fun brainstorming ideas and we’ve even registered a few domain names for the little guy, but we just haven’t landed on one we think is just right, so we thought, why not see what the public can come up with for our little 10 pounds of cute,” said GoDaddy CMO Barb Rechterman.
The puppy’s fellow cast member, Danica Patrick, who has been in more Super Bowl ads than any celebrity in history, has offered up a few ideas, including Harry and Ranger. “The first time I saw him was in an email photo I shared with a few friends and we all just said the same thing…‘AWWWWWW!’” Danica has a puppy of her own named Dallas who has her own Twitter handle. “I’m confident I can talk our GoDaddy puppy into social media too.”
The male Golden Retriever was born in California in early October and has five siblings. He’s being trained by a Hollywood trainer who has worked with on-screen ducks, cows, squirrels and yes, dogs over the years. The GoDaddy puppy can “sit” and “stay” already, but is working on a much richer repertoire for his two-day on-location shoot outside Los Angeles. No word on whether he’ll approach the role he was born to play using traditional Method Acting. Kidding!
The Super Bowl ad is called “Journey Home” and will reflect the journey of a small business owner. GoDaddy is not revealing plot specifics, but promises the commercial will be unpredictable and twist conventional Super Bowl advertising in a way that speaks to how GoDaddy helps make small business owners’ lives better by way of easy-to-use technology.
The thirty-second ad is the creative work of Barton F. Graf, whose Chief Creative Officer Gerry Graf has produced eight Super Bowl ads over the years, including the popular E*Trade commercial featuring a monkey and an unexpected punch line at the end.
To get your name in the game for this Super Bowl star, post suggestions to the GoDaddy Facebook page, or via Instagram or Twitter using the hashtag #GoDaddyPuppy. Suggestions are being reviewed between now and Thursday morning.
The GoDaddy puppy name is set to be announced Thursday morning at 10 a.m. ET, just before the director calls “action.” Go to GoDaddy’s Facebook page or check Twitter Thursday morning to learn whether your suggestion is headed to the world’s largest advertising stage.
You can post your puppy name suggestions to GoDaddy’s Facebook page, or via Instagram or Twitter.
You can also click here to tweet your #GoDaddyPuppy name suggestions.