Harkins marketing duo forms Syndicate PR
Bryan Laurel and Melissa Rich, the two top-ranking marketing executives at Harkins Theatres, left the theatre chain to form their own PR firm – Syndicate Public Relations. Additionally, Laurel and Rich are proud to announce they will handle all publicity efforts for the Scottsdale International Film Festival, which celebrates its 13th year in October.
Syndicate PR specializes in public relations strategy and execution, promotional and strategic marketing and special events including product launches and fundraisers. While working with retailers, businesses and charitable organizations, Syndicate PR will capitalize upon recent successes by working with motion picture distributors and independent filmmakers.
Laurel left his post as Director of Marketing in early January after 15 years with the company. His previous experience includes marketing roles for such brands as Apple Computer, Inc., General Electric, Dillard’s Box Office and AMC Theatres. Laurel spent much of his career at Harkins managing a well-rounded marketing team, executing high-profile promotions and cultivating relationships with valley media and executives at Hollywood motion picture studios.
Rich landed at Harkins in 2004 after building her career within several local full-service advertising agencies and ABC News in Washington D.C. Prior to her departure in February, Rich oversaw Harkins’ community relations program and in-kind partnerships with local charities generating more than $2 million in in-kind donations annually.
Together, Laurel and Rich created hundreds of motion picture promotions with major Hollywood studios and helped the company double in size via marketing campaigns for 18 new theatres in the Phoenix-metro area, Oklahoma, Texas, Colorado and California. They also spearheaded the successful effort to bring the world premiere of 20th Century Fox’s X-Men Origins: Wolverine to their theatre at Tempe Marketplace in 2009. The event attracted thousands of moviegoers, hundreds of national and international media entities and hosted Hugh Jackman, Ryan Reynolds, Liev Schreiber and Will.i.am. as well as Valley-based celebrities.
“I had a great experience with Harkins. Giving fifteen years of my life to the company was easy when working for a man like Dan Harkins. Melissa and I accomplished all we wanted to and now we’re taking our unique skills from the motion picture industry to a new world of clients” said Bryan Laurel, Principal at Syndicate PR.
“Bryan and I work together so well and this partnership made perfect sense for us as a next logical step upon leaving our corporate lives,” said Melissa Rich, Syndicate PR Principal. “I am extremely grateful for all of the opportunities I was given at Harkins Theatres, and I’m excited to showcase our expertise in new areas.”