Award-winning New York–based agency Havas PR has opened a full-service office in Phoenix. Primarily focusing on public relations, corporate communications, Hispanic media relations, social media and digital marketing, Havas PR has hit the ground running with several new clients.
In lieu of a grand opening celebration, Havas PR has decided to give back to its new community by hosting a strategy session on March 10 for local Arizona-based nonprofits. At this event, Community & Cause, Havas PR will offer each registered nonprofit a complimentary hourlong session with a practice lead.
The agency’s Hispanic practice, Conexiones, will now be housed in Phoenix and New York City. The Phoenix office will share the agency’s largest Hispanic account (a national retailer) and a global campaign on gender equality. Havas PR will also tap into its global research, creative and digital departments to support the Phoenix office.
“Our goal is to integrate ourselves into the Phoenix and Arizona culture and the minds of those who serve the area’s most vulnerable,” said Marian Salzman, CEO, Havas PR North America. “It will give us an opportunity to do well for others by doing good work.”
Havas PR was recently named AOR for Fox Restaurant Concepts, headquartered in Phoenix. Fox has 15 restaurant concepts and 39 locations throughout Arizona. “As we grow, it is important to have an agency partner that understands the growing complexities of hospitality,” said Anita Walker, vice president of marketing, Fox Restaurant Concepts. “Havas PR brings a global perspective and an understanding of what is important at the customer level—two insights that are critical to our business.”
Additionally, Havas PR will be representing the following clients out of the Phoenix office:
· SocialWhirled, an award-winning cloud-based platform that allows for easy creation of marketing and advertising campaigns across the social-mobile-digital landscape. Clients include many national brands, such as Pepsi, Walgreens, Intel and their agencies.
· Big Lots, a unique, nontraditional discount retailer operating 1,495 stores in 48 states with product assortments in the merchandise categories of food, consumables, furniture and home décor, seasonal, soft home, hard home, and electronics and accessories.
· Indigenous Peoples Law and Policy Program at the University of Arizona’s James E. Rogers College of Law, long renowned for its work in helping to protect the rights of often-underserved communities.
Havas PR has made several new hires for the Phoenix office, including Angela Carrasco, who will be managing Hispanic media relations and social efforts, and Stephanie Clarke and Katie Snyder, who will manage accounts. The Arizona offer will be infused with Havas PR’s award-winning strategic tools, including its Red Thread newscrafting technique; the agency prides itself on creating stories that allow clients to be the news.
“Organizational footprints are expanding beyond just square footage,” stated Salzman. “We are discovering and engaging new consumer segments through social platforms, brand innovations and digital touch points. We will continue to go where the consumer leads us.”
To learn more about Havas PR Phoenix or to register for the nonprofit strategy session, contact Katie Snyder at 480-286-2411.
Headquartered in New York City, Havas PR has become one of the most-awarded PR agencies of its size, with more than 300 honors since 2009. With a presence in Boston, Los Angeles, Pittsburgh and Providence, R.I., Havas PR now expands its reach to Phoenix. For more information, visit us.havaspr.com.
