From Freelancer to Founder: The Story Behind Dmytro Makarov’s Results-Driven Marketing Powerhouse

In 2013, without a traditional office job or corporate background, Dmytro Makarov began his journey in digital marketing. He began developing marketing skills while playing esport and supporting streamers, and then transitioned to consulting esports organizations. This way, he handled every aspect of his campaigns: from client acquisition and strategy development to ad launches and analytics.

This hands-on experience laid the groundwork for what would later become a full-scale global marketing agency with over 100 team members and numerous clients across multiple continents. Today, the agency operates with a custom-built campaign framework that Makarov personally developed through years of trial, error and refinement.

From Freelancer to Framework Architect

It was during this intense consulting period that he realized: in digital marketing, trust is built through outcomes. This realization inspired a bold model for the agency: guaranteed results. If campaign KPIs are not met, clients receive compensation through budget returns or bonus placements. That principle still drives the agency today.

The agency’s framework follows a clear path:

  1. Identify the client’s needs.
  2. Analyze the market and competitors.
  3. Build a relevant proposal.
  4. Define and approve KPIs.
  5. Launch a test campaign.
  6. Scale what works.

“Even though I do not have the “contract office” experience, my path is that of an entrepreneur with deep involvement in every aspect of marketing processes: from analytics and production to managing global teams,” explains Dmytro Makarov.

MORE NEWS: 10 best resorts in Arizona for 2025, according to Travel + Leisure

Why Influencer Marketing Leads the Game

Despite the agency’s broad expertise in performance marketing, production, and strategic R&D, Dmytro Makarov considers influencer marketing to be the most effective tool in today’s landscape. 

“I consider influencer marketing to be the most effective tool today, but only when implemented correctly,” insists the entrepreneur.

The reasons behind preferring influencer marketing are rooted in behavioral psychology and media trends:

  • High trust – Audiences treat influencer recommendations like personal advice.
  • Instant reach – Large followings help test hypotheses at scale.
  • Flexible formats – From subtle shoutouts to full-scale shows.
  • Audience targeting – Segmentation by interest, behavior, and geography.
  • Direct sales impact – Especially powerful when paired with funnels, promo codes, or retargeting.

Beyond numbers, Dmytro Makarov sees influencers as culture-makers who shape how brands are perceived. That is why the agency avoids working with celebrities “just for the name” and instead seeks creators whose voices truly resonate with the target audience.

Proven Results Across Global Brands

According to Dmytro Makarov, his agency has executed more than 524 campaigns, reaching over 2.6 billion people worldwide.

 Some of its standout influencer-driven projects include:

  • BMW i3: A lifestyle-focused campaign that showed how an electric car fits into real life, resulting in 500K+ organic views and strong native brand perception.
  • Durex: Partnered with top streamers to run a cheeky, bold campaign that drew 3.3 million views and over 38K direct clicks.
  • Intel NUC: Collaborated with tech influencers who explored the product through their own workflows, leading to 3.5M+ views and 400K+ likes while merging deep technical insight with engaging content.

This way, according to the entrepreneur, and with a database of over 1,000 vetted influencers, the agency does not just aim for engagement, it guarantees results. And the results help the agency develop and grow exponentially. 

As Dmytro Makarov notes, “In the beginning, word of mouth brought me my first client. And it is still our best marketing tool today.”