A national media campaign is being launched by The Church of Jesus Christ of Latter-day Saints in Phoenix and a dozen major cities to start conversation about the Mormon faith. Beginning today, the “I’m a Mormon” campaign will open discussion within the community through television, the Internet, billboards and other various ads. These ads will not only offer an inside look into the lives of Mormons, but refer those interested to mormon.org, where they can personally interact with live representatives on their faith. This website encourages conversation leading to a greater understanding.

“Our missionaries are known for knocking on doors to share the Gospel of Jesus Christ,” says David F. Evans, Executive Director of the Church of Jesus Christ of Latter-day Saints’ Missionary Department. “Mormon.org gives people the opportunity to knock on our door through the Internet and ask members questions about our faith.”

The “I’m a Mormon” campaign strategy is to help people understand the Mormon faith through both the ordinary and extraordinary aspects of member’s lives. It also serves as a direct result of research conducted by the Church of Jesus Christ of Latter-day Saints over the past few years related to how people perceive the Church.

“Many people are not familiar with our faith and that can sometimes lead to misconceptions,” Elder Evans says. “The best way to understand Mormons is to meet them and get to know them personally.  These ads are an invitation to do that.”

More than 190,000 members of the Church of Jesus Christ of Latter-day Saints are in the Phoenix Metro Area, and worship in 490 congregations as well as one in Mesa. Two additional temples in Phoenix and Gilbert are currently under construction. The desire to follow Jesus Christ is what ties these Church of Jesus Christ of Latter-day Saints members together throughout Phoenix.

Mormon.org has provided an inviting destination for those interested in the Church of Jesus Christ of Latter-day Saints since 2001. Although the Church continues to share its message through missionaries, nearly half a million people visit the site monthly. In this way, the website is critical in providing content. Facebook and Twitter links on personal profiles allows individuals seeking to better understand the Church of Jesus Christ of Latter-day Saints to connect with Mormons. The “I’m a Mormon” campaign will continue until February 2012.

For more information a
bout the Church of Jesus Christ of Latter-day Saints’ “I’m a Mormon” campaign, visit www.mormon.org.