Jeannie Blancq has joined HomeSmart International, the largest residential real estate company in Arizona, as its vice president of marketing.
“Jeannie’s experience and understanding of both B2B and B2C marketing in multi-layered industries is incredibly valuable to our company as a whole including franchisees, agents and customers,” says Todd Sumney, chief marketing officer at HomeSmart International. “Her experience, coupled with strong analytic, strategic planning and execution skillsets, make Blancq the ideal leader to help us implement marketing initiatives across multiple segments of business.”
Blancq has spent the last two decades working in marketing and brand management. She moved to Phoenix in 2015 from Lexington, Ky., where she oversaw the marketing for Valvoline’s key national accounts within its installer business channel. Prior to that, she worked in the equine and veterinary industries.
“I’m excited about leading this marketing team inside a company like HomeSmart International which is always focused on innovation and strategic growth,” Blacq says. “I feel my past experience and cross-channel marketing knowledge will enable me to bring fresh ideas to this already cutting-edge company and the real estate industry as a whole.”
An avid equestrian, Blancq enjoys riding horses in her spare time.
Based in Scottsdale, Ariz., HomeSmart International began franchising in 2010 and continues to grow by offering franchisees efficiency and innovation coupled with the systems and technologies necessary to succeed in today’s evolving real estate industry. Today, the brand has more than 80 offices in 15 states and nearly 10,000 agents nationwide with additional offices and agents in China. For more information on HomeSmart International, visit www.homesmart.com.
