7 Marketing Tips & Strategies, Entourage Marketing

March 19, 2016

AZ Business Magazine

LAVIDGE takes home 6 Gold ADDYs

LAVIDGE, a full-service advertising, public relations, communications, consulting and interactive marketing agency, earned 10 awards at the 2016 Phoenix ADDY Awards, including six Gold, three Silver and one Bronze award.

ALAVIDGE saw five clients recognized across several categories. Notably, AXON for its cross platform B2B campaign during the 2016 International Association of Chiefs of Police Conference in Chicago, and Bonneville for securing the ability to live tweet to AZ Sports outdoor boards.


AXONSales Kit-Trade Show Materials – Gold
AXONCross Platform B2B Campaign – Gold
BonnevilleAZ Sport Dynamic Outdoor Board – Gold
Rusty Wallace Brewing CompanyIllustration – Monk – Gold
Rusty Wallace Brewing CompanyIllustration – Rider – Gold
Rusty Wallace Brewing CompanyIllustration Campaign – Gold
McDonald’sCup Game Web Banner-Multiple Platforms – Silver
Rusty Wallace Brewing CompanyIllustration – Raven – Silver
AXONAXON Projection Video – Silver
LAVIDGETanzodyssey- Brochure/Sales Kit – Bronze

Recently held at The Duce in Downtown Phoenix, The Phoenix ADDYs is the first of a three-tier process. Once an ADDY is won, winners compete against their fellow winners in a district-wide competition. Winners of the district competition will then move onto the national portion of the ADDYs. The mission of the ADDYs is to recognize and reward the creative spirit of excellence in the art of advertising.

“Two of our big winners – AXON and Bonneville – were directly connected to the integrated work being done between our media and creative teams,” said Bob Case, chief creative officer at LAVIDGE. “Securing unique avenues to share our clients’ messages and using media in unexpected ways is, evidently, effective and memorable. I love the trust we were shown by our clients and am proud that we rose to the challenge.”