Phoenix-based marketing communications firm Off Madison Ave announced today its acquisition of Gordon Galloway, an integrated agency specializing in the casino gaming and entertainment industries.

This is Off Madison Ave’s second acquisition in recent years – the firm acquired digital powerhouse Mighty Interactive in 2005 – and comes on the heels of a strategic merger with interactive and creative shop SpinSix late last year.

“We are continually seeking out acquisition targets as part of an aggressive growth strategy,” said David Anderson, CEO of Off Madison Ave. “The Gordon Galloway purchase complements our travel and tourism practice, and provides an opportunity for future expansion beyond the Arizona market.”

Founded in 2010, Gordon Galloway works with several premier entertainment, gaming and resort enterprises, including Casino Del Sol in Tucson, Ariz., and the Little River Casino Resort in Manistee, Mich. Other notable clients include The Grand Belize Entertainment Group, Capital Processing Network and Alice Cooper’s Solid Rock.

“Joining the ranks of Off Madison Ave affords our clients a full suite of integrated marketing capabilities under one roof,” said Ben Gordon. “With a shared philosophy of great creative driving measurable results, we are eager to become part of the team and produce outstanding work.”

Post acquisition, Off Madison Ave’s total capitalized billings are expected to top $50 million annually.