Tallwave, a Scottsdale-based business consultancy firm, acquired Ethology, a full-service digital marketing and customer service firm.

Tallwave hopes its acquisition of Ethology will help expand the firm’s consultative and management services for clients.

Tallwave launched in 2009, helping over 150 early stage and enterprise companies solve business issues, develop new products, enhance customer service and succeed in the marketplace.

“Our ultimate goal has always been to build a platform to develop customer-centric innovations and help them succeed in the marketplace,” said Jeffrey Pruitt, partner and CEO of Tallwave. “Adding world-class digital marketing services to Tallwave’s offerings, and more skilled team members to the fold enables us to become an even stronger partner to clients. We’re bringing together two teams of A-plus talent and we plan to continue building on that.”

Ethology’s marketing expertise spans search, paid media, content and web development – capabilities.

Tallwave says Ethology’s expertise are a natural extension of Tallwave’s services, which include business strategy, branding, product design and development and market intelligence.

Tallwave and Ethology previously collaborated in serving multiple brands.

“We partner with clients every day, from startups to billion dollar companies, on the many ways they need to adapt, understand the market, and adjust to the changing needs of their industries. That’s exactly what this is for us at Tallwave. Needs are evolving, and we are proactively building capabilities to meet those needs in a way that is efficient and competitive,” explained Pruitt.

Going forward, the Tallwave suite of innovation services will include:

  • Business strategy
  • Market intelligence
  • Product and service design & development
  • Brand design & development
  • Go-to-market strategy & execution
  • Digital marketing strategy, execution, and analytics

In addition to the acquisition, Tallwave raised an additional round of funding to support the integration and the continued growth of its team.