AZ Business magazine and BestCompaniesAZ present the Most Admired Companies program each year with the goal of recognizing organizations that excel in these six key areas: Customer opinion; diversity, equity, and inclusion; innovation; leadership excellence; social responsibility; and workplace culture. One of Arizona’s Most Admired Companies for 2021 is Greenberg Traurig.

READ ALSOHere are Arizona’s Most Admired Companies for 2021

With hundreds of nominations representing the most innovative, impactful and successful companies in Arizona, being one of Most Admired Companies of 2021 shows that these companies truly represent the best in Arizona business. The Most Admired Companies for 2021 will be honored at an awards dinner Oct. 7, 2021, at Pointe Hilton Resort Tapatio Cliffs in Phoenix. Title sponsors for the Most Admired Companies awards are WaFd Bank and Taylor Morrison. For sponsorship information, email For information about the event honoring the Most Admired Companies, email or click here. will be spotlighting one of Arizona’s Most Admired Companies each day leading up to the awards dinner.

Greenberg Traurig

Most Admired Company: 2018-2021

Top Arizona executive: Nicole Goodwin, managing shareholder

What it does: Full-service law firm.

Company profile: Everything Greenberg Traurig does for its valued clients, from how it runs the firm to the technology it leverages, is rooted in the desire to provide them with quality, cost-effective legal representation. Greenberg Traurig’s Phoenix office is united by that mission, as well as its company culture of collaboration, professionalism, diversity, and trust. Greenberg Traurig’s attorneys are active in the Arizona community, volunteering and participating in numerous local professional and charitable organizations. Greenberg Traurig’s Phoenix office works hard to carry on the firm’s proud tradition of meaningful service.

Admirable trait: Since its inception, Greenberg Traurig set out to create a diverse and inclusive firm. GT believes that diverse viewpoints produce smarter ideas for clients. In 2020, GT redoubled its commitment to live and act on those values through the pillars of its Social, Racial, and Economic Justice Action Plan. These pillars focus on serving as community leaders, supporting and training its talent, and supporting programs that address systemic racism in society and seek to provide impoverished communities and individuals with essential economic, social, and cultural rights.