Az Big Media will be profiling one of the Most Influential Women in Arizona for 2025 each day leading up to the celebratory dinner on August 21, 2025. Today, meet Jennifer Kimmell, senior vice president and chief experience officer, TruWest Credit Union.


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Jennifer Kimmell, TruWest Credit Union

Background: Kimmell began her career in the credit union movement over 25 years ago, with the last 20 years at TruWest, where she has held roles in branch operations, member services, strategy, and marketing. Jennifer earned her Bachelor’s Degree in Business Management and a Master’s of Business Administration from the University of Phoenix. Jennifer serves as the Chair for America’s Credit Unions Operations and Member Experience Executive Committee. 

Source of pride: “There is nothing more rewarding than having the chance to witness the professional growth of team members I first hired into entry-level roles as they earn promotions into more and more advanced leadership positions. Getting to witness to their success as they set goals and achieve them is a privilege I look forward to experiencing with them for years to come.”

Professional advice: “I cannot overstate the value of mentorship. I advise young women to identify mentors along the way who will push you out of your comfort zone and champion you when you aren’t in the room. Stay nimble and say ‘yes’ to change and new challenges – the greatest career rewards are typically the hardest earned. And, always offer to mentor those following in your footsteps.”

Surprising fact: “My love of food ranks a dangerously close second to my love of my family! If I wasn’t at the credit union, I would be doing something fabulous with food. Whether it’s trying new restaurants, conducting culinary experiments, hunting down fun new ingredients, or chatting up a chef, food is my favorite hobby.”

Celebratory dinner

The 2025 honorees will be celebrated at a special awards dinner on August 21, 2025, at Chateau Luxe in Phoenix. Sponsors of the Most Influential Women in Arizona reception and dinner include presenting sponsor Phillips Law Foundation, cover photo shoot sponsor Greenberg Traurig, VIP red carpet sponsor Vertex Education and Legacy Traditional Schools, dessert sponsor Silver Cain, beverage sponsor Arizona Escrow & Financial Corporation, 360 photo booth sponsor Clayco, digital sponsor Ganem Companies, fine jewelry sponsor Osborne Jewelers, and special gift sponsor Tarbell’s. Get tickets here.