Original ChopShop, a fast‑casual brand founded in Old Town Scottsdale, is accelerating its growth strategy with plans to open four new restaurants this year. 

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The expansion includes a July debut at the high‑traffic intersection of Lake Pleasant and Happy Valley parkways in Peoria, signaling the company’s continued push into rapidly developing suburban markets.

Joining Peoria are new stores in Fort Worth Medical District in March, Memorial City in Houston in July and Richardson, Texas, in September. 

“With a proven operating model and teams who care deeply about what they do, we’re heading into 2026 focused on disciplined growth and strengthening our presence,” said Jason Morgan, chief executive officer. 

Original ChopShop closed out 2025 on a strong financial footing, posting record annual revenue, higher same‑store sales and traffic, and marking its ninth straight year of positive EBITDA — a performance that underscores the brand’s steady momentum in the fast‑casual sector. 

“We feel like we fill a niche that no one else is filling,” Morgan said. “We have affordable, authentic, better-for-you food that is at a reasonable price-point. Compared to most other concepts in our category.”

Original ChopShop’s stores emphasize fresh preparation, chopping ingredients in-house and catering to those with dietary needs. The menu includes gluten‑, dairy‑, lactose‑ and soy‑free options, along with extensive vegetarian and vegan selections, with most items priced around $12. Morgan called the top-selling item the chicken teriyaki bowl, with avocado, Brussels sprouts, sesame seeds, and two bases chosen from brown rice, jasmine rice, sweet potatoes, arugula, black beans and cauliflower rice

“When people eat at ChopShop, they feel better than they do eating something else that might be heavier,” Morgan said. “That goes back to the quality of the ingredients and that we’re actually cooking the food inside the shops daily.”

Founded in 2013, the Original ChopShop has 27 stores in Arizona, Texas and Georgia, all of which are company owned. Six to eight more locations are planned for 2027. 

In 2025, the brand also continued to strengthen its digital business, with about 54% of Original ChopShop’s sales driven digitally. About 45% of direct transactions are associated with the Chops Loyalty Program, which gives guests one point for each dollar they spend. 

Information: originalchopshop.com