The Public Relations Society of America (PRSA) Phoenix Chapter, a chapter of the nation’s largest professional organization serving the communications community, announced its leadership team and new board members for the 2022 term.

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Executive Committee members include:

Erica Fetherston, PR and Operations Manager at 10 to 1 Public Relations, President

Heather Vana, APR, Senior Director of Communications at Avnet, President-Elect

Kimberley Hoidal, MPA, Senior Public Relations Strategist at Sundt Construction, Secretary

Rachael Clifford, Public Relations Executive at 10 to 1 Public Relations, will serve as Treasurer and Co-Chair of the Professional Development Committee

Krista Hinz, Copy Writer for ASU’s Media Relations and Adjunct Professor at the Walter Cronkite School of Journalism and Mass Communication, moves to the role of Immediate Past President after serving as President in 2021. Other members of the board continuing their terms include Marcia Brookey, MA, APR, Manager of Marketing and Communications at ASU’s School of Civic and Economic Thought and Leadership (APR Chair), Constance Halonen-Wilson, Public Information Officer at the Town of Queen Creek (Professional Development Committee), Savannah Harrelson, Public Relations Manager at Childhelp (Professional Development Co-Chair), Nikki Hernandez, PR & Content Marketing Specialist at Homie (Membership Chair), and Cynthia Weaver, retired Public Information Officer for the City of Phoenix and the Phoenix Convention Center (DEI Liaison).

Valliere Jones, Director of Public Relations at Aker Ink PR & Marketing (Professional Development Committee), Herminia Rincon, Communications Manager at Sandra Day O’Connor College of Law at ASU (Professional Development Committee), Lisa Sass, Account Executive at Serendipit Consulting (Professional Development Committee), and Eric Jay Toll, Communications Manager at City of Phoenix Community and Economic Development (Membership Committee), were elected to new terms as PRSA Phoenix board members.

“We’ve assembled a stellar group of local public relations professionals from a diverse array of backgrounds and specialties to lead our initiatives and events over the next year,” said Erica Fetherston, President of PRSA Phoenix. “We’re forward-looking, bringing our industry together in new ways, after a challenging couple of years, PRSA Phoenix adapts to the challenges of the coronavirus pandemic.”

PRSA Phoenix is hosting its kickoff event on Tuesday, February 22, 5:00 p.m. – 8:00 p.m., at ASU Sun Devil Stadium in Tempe. The event is free to attend for members and nonmembers and will be an opportunity for public relations professionals to learn about what the chapter has planned for the coming year. Registration is open on the PRSA Phoenix website. Attendees will have the opportunity to update their professional portraits, network with colleagues, and win a variety of prizes including a trip to Hawaii for the PRSA Western District Conference in April.

PRSA Phoenix is planning additional networking, professional development, and awards events throughout the year. The chapter’s signature Copper Anvils awards event is scheduled for September 22, 2022, at Downtown Phoenix’s Irish Cultural Center. PRSA Phoenix helps local PR professionals through the process of attaining their APR, the official Accreditation in Public Relations. The chapter also runs a mentorship program for new professionals and those interested in public relations careers.

Learn more about PRSA Phoenix and its initiatives, including membership information, at