Inspired by the fashion capitals of Europe, Rolfs Salon at Gainey Village is setting a new standard of luxury with a redesign.

In honor of its 25th anniversary, Rolfs is celebrating by revealing a new, multi-million dollar national flagship salon in Scottsdale. An event will be held to dedicate the project.

“The purpose of the design is to bring a new global standard,” said Rolf Lohse, founder of Rolfs Salon. “We focused on creating a design that was edgy, modern and delicately balanced comfort, warmth, freshness, and timeless elegance.”

Rolf was inspired by some of the world’s top fashion capitals: Milan (modern/architectural), Paris (elegance/class), and London (hip/edgy). The salon is the epitome of European luxury.

Rolf designed the salon to embrace global beauty and fashion. The new design influences the client’s imagination, strength, inner beauty and glamour. Rolf wanted everyone to feel comfortable in the design and selected colors, textures and features that would appeal to stylish and fashion-forward thinking men and women.

Rolf featured specific pieces from around the world to reflect international beauty.

“I wanted to redefine the client experience – beyond the haircut, beyond the hair color – I want to connect my clients to global fashion and style,” he said.

Amenities include a Social Lounge and VIP/Bridal Suite, equipped with Skype and iPads and ready to cater to professional clients on the go. The Social Lounge allows clients to instantly connect with friends and family in real time.

Clients can showcase their new looks by taking professional photos, which are uploaded and shared via the Rolfs Salon Facebook page. Brides can celebrate their day in a very intimate, fun way with the people they love in their own private suite.

“We believe the bridal service in the salon sets the tone for the wedding day so we created this lounge to allow our brides to be treated to a luxurious, VIP environment,”  Lohse said.

Rolfs will also feature the Iqonic Institute, transforming its spa area into a luxurious, German-engineered skin center.