Scottsdale will become a national gathering place for women leaders this week as “ReLaunch to a Rich Life Live” returns to the Valley with three days of programming focused on reinvention, leadership, wellness and personal success. 

The event opens Wednesday, Sept. 16, with a VIP red-carpet reception and the world premiere of “Secrets from Iconic Women” at the Landmark Scottsdale Quarter Theatre.

The premiere launches a week that brings bestselling authors, entrepreneurs, television personalities, CEOs, physicians, investors, and nationally recognized experts to Scottsdale from around the world. According to the event invitation, the lineup includes Marci Shimoff, Marie Diamond, Bianca D’Alessio, Amilya Antonetti, and an extended roster of founders and executives.

A documentary built on women’s real stories

Founder Hilary DeCesare, a former Silicon Valley executive, master-certified neuroscience coach and bestselling author, created the documentary after interviewing 21 high-achieving women about the realities behind their seven-, eight- and nine-figure careers.

“There is a shocking statistic that says only 1.9% of women actually hit seven figures,” she said. 

“Only 12% of women hit six figures, and only 2% of capital is invested in women’s businesses.” Her goal, she said, was to understand what women are doing differently — and what they’re forced to give up — in pursuit of a “rich life.”

The film’s premiere party is 6 to 9 p.m. Sept. 16 and includes a VIP reception at the Landmark Scottsdale Quarter Theatre, 15257 N. Scottsdale Road.

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Three days of transformation

“ReLaunch to a Rich Life Live” runs Thursday, Sept. 17, to Saturday, Sept. 19, and is built around three pillars: health, wealth and relationships. 

DeCesare describes the event as a guided transformation that helps attendees identify what’s holding them back, clarify their goals, and adopt neuroscience-based “neuro hacks” to shift their mindset.

“It takes you through a three-day transformation from where you are on day one — what’s truly holding you back — to day two, gaining clarity and focus,” she said. “And the last day is stepping into your future identity.”

That future identity becomes literal on the second night, when attendees walk a “gold carpet” dressed as the version of themselves they want to become. “You might want a ranch with cattle — so come in your jeans and your hat,” she said. “Another woman wants to run her business from a beachfront property, so she’s coming in board shorts and a visor.”

The evening also features a performance by Las Vegas magician Jen Kramer, who will close the show with a reveal DeCesare has kept quiet — except for hinting that it involves her stepping onstage in a Wonder Woman outfit. 

“We all are our own version of Wonder Woman,” she said. “Create your own.”

A founder shaped by her own relaunches

DeCesare’s personal story threads through the event. She speaks openly about surviving melanoma while raising three young children, navigating divorce, and burning out in Silicon Valley. 

“On the outside it looked like I had it all, and I had nothing,” she said. “It all came to a head.”

She left Oracle, launched several companies, and eventually built Relaunch after a board member’s Ponzi scheme collapsed one of her startups — an experience she later helped the SEC investigate. 

“A woman said, ‘Hilary, you’re like the relaunch queen,’” she recalled. “I said, ‘I am, but I don’t want the title — the universe will keep giving me more relaunches.’”

Her work now focuses on clarity, courage, connection, and helping women navigate a rapidly changing landscape — including the rise of AI. 

“Women felt lost with technology before,” she said. “Now they don’t even know how to deal with it. With my tech background, I want to help.”

For DeCesare, the heart of the event is creating a room where women can learn from one another. “They always say, ‘Who you surround yourself with,’” she said. “Where’s the room where you can surround yourself with these incredible women?”

She sees the event as a place where women who have already achieved success can help those rising behind them — and where attendees can step into the next version of themselves.

“This event is literally to shine the light on you,” she said. “So, I can guide you into that next best version of you.”