Should you be tracking your website analytics?
Your website can be a vital point of interaction with whatever you may be offering. Understanding every element of how your website performs is of course extremely critical to the success of your website.
Website analytics is a term that covers all measured data of user interaction with your site. A comprehensive knowledge of how your site is being used, and by whom can mean everything in learning what to address and pursue as you grow and move forward.
Data is your friend. One of the key benefits of the modern webspace and the flocking of culture to rely on it is that tracking and compiling data is largely built into the structure of the web itself. At the very least, the web has allowed an easily accessible avenue towards building features that make data compiling much easier and more efficient than before the dawn of the internet age.
Building a strategy to make the most out of a website requires answers to many questions. Analytics facilitate asking and answering questions pertinent to adapting your presence and to providing the most effective and beneficial experience that a website can offer. Questions like:
• Who is using your website? Information on who has visited your site. This can include sex, race, age demographics, location, and many other statistics.
• How are viewers reaching your site? The sources of traffic to your site can be invaluable knowledge. How do your viewers find and access you?
• What content is most popular? Analytics can show what content on your site gets the most interaction. This can be due to the content itself, but you may also see patterns in how your content is being organized or presented. This could be affecting engagement and data can be analyzed to help point you towards holes in your design strategies and presentation.
• How does your site stack up to others? Depending on what you are offering, competition might be the most important consideration you face. You need to be able to understand your statistics and compare them to your competition. Your business may not be the same as warfare but “know thy enemy, know thyself” applies to any competition as well.
• Where does your site need attention and how can performance be improved? Seeing where you site is functioning best and where it is lacking will show you where your focus needs to be adjusted.
• Why are users interested in what you offer? This one can be quite complicated, but by compiling data from all aspects of website interaction you can build profiles of what is drawing viewers to your site and why they do or do not return.
All these questions can benefit from website analytics. Andrew Ruditser at Maxburst, a digital agency located in New York city, says: “with understanding and planning, analytics can give you a great boom in building strategies to grow a business and/or enhance the overall experience you are attempting to provide.”
Build knowledge of your user base and learn how to improve user experience
Making decisions effectively depends on being informed. You do not want a change to hurt your viewership or engagement. You want it to enhance the user experience you can offer. This requires a comprehensive understanding of who is using your website, how they are interacting, and why.
Knowing the makeup of your viewer base can allow you to tailor what you are presenting and providing, in a way that best suits the needs of those viewers. Age demographic, sex, and location, among other statistics, can be so vital to understanding what you should cater too to help generate growth.
Another important consideration is how are users accessing your content? What are your visitors using to view your website? Technology will continue to change and evolve and the devices people use to consume your site will likely change as well. Knowing what people are using to interact with your website can be important in many ways. Not only can this data help you understand what you should currently cater towards, but this can also help you view trends and predict the direction of future focus in formatting and design.
Using this knowledge can allow you to build strategies to best grow your audience, retain visitors, and ultimately translate this traffic into revenue.
Analytics and web design
Your website’s analytics can help show how people use the features on your website and how those features bring visitors to the information you want to provide. Information on what features are accomplishing what and with whom can help direct how you structure your overall web design. A quality web design company will use analytics to inform what will best suit the needs of their client.
Web design can be structured to strengthen the types of analytics that a client can most benefit from towards their goals and needs. How analytics are collected, and which analytics are important can be targeted from the design stage of a website’s creation. This data can be helpful information for deciding what features, design elements, and even content, can be most effective to focus on. The other angle is that proper consideration of analytics during web design can help ensure the most useful information is being compiled.
It helps with your site’s SEO
Leads and conversions can be greatly boosted by the organic nature of the traffic you attract. Search engine optimization is unanimously recognized as one of the most important elements in growing a thriving web presence.
Targeting your content can get you better results from SEO. information from analytics can help you optimize what you target to strengthen how SEO works for you. Analytics also include who is searching for you, what visitors search for when they find you, and what searches bring the most traffic and lead to the highest conversion rates.
Search engine tracking can show you what people are searching for when they find you. This can be especially useful in seeing what your visitors’ expectations are and can let you compare these expectations to the content you provide. If there is a way to deliver more on your visitors’ expectations this will translate into more conversions and more revenue.
Tracking what is paying off
Investing time and resources in effective marketing strategies can be what leads to the success of a website. The effectiveness of a marketing strategy is shown in where you are getting your traffic from. Referral reports track this traffic movement and let you see where your visitors are coming from. They track what links are used, whether they are search engine links, other websites linking to your own, or even numbers of people driven to your site through social media.
Knowing what strategies to invest in will save you time and energy. Tracking referrals can let you see very clearly which strategies are paying off and which are not. This can be valuable in adjusting your approach and improving the efficiency of your marketing plan.
Another element of using a referral report effectively is understanding what your bounce rate is. A “bounce” is when someone visits your site and quickly exits the page. This could be someone visiting your site by mistake, but it could also be for other reasons. Any time someone visits your website, you are given the opportunity towards a new viewer, follower, or customer. Using the referral report you can see who is bouncing when linking to your site and from where. You can stay aware of what links are not only driving traffic, but which places are bringing ineffective traffic. Understanding why a visitor is disengaging from your content, and who those visitors are, is just as important as understanding who is engaging with your site and why. If you can figure out why people are bouncing, you can adjust the content you provide or alter how people navigate to your site to better suit your goals.
If dealing with online sales, subscriptions, services, or any other online commercial trade, your sales reports show you everything. In any business, seeing your sales figures will help you forecast success and adjust to best facilitate continued growth. With ecommerce interactions, you can have access to many details about who your customers are. Ecommerce reports will compile mass amounts of useful information into one source so you can easily assess what is working, and also understand what to target and why.
Understanding of what analytics can offer you can mean everything for your website. How to most effectively utilize analytics, as well as how to properly set up data collection, will be one of the most important parts of operating your website.
Obtaining the data is only the first step. Effectively analyzing this data, organizing, and tracking it will determine how these analytics can benefit you going forward. An effective web presence is about careful preparation of strategy, as well as the ability to adapt. Your ability to adapt hinges on the data you can collect about how effective your strategy has been. You must be able to convert the data you collect into beneficial changes in your designs and approaches. If you can, then this data can be the most important element in the success of your website.